ESB Certification Test Questions and
Answers (To Help Pass ESB Cert)
What are the 3 elements required to have a trade secret?
1.Subject to reasonable efforts to maintain its secrecy
2. Others cannot legitimately obtain the information
3. A unique logo or brand names
4.Information has economic value not generally known
5. Original work must be in a tangible form
Must be a service - ANSWER-Subject to reasonable efforts to maintain its secrecy
Others cannot legitimately obtain the information
Information has economic value not generally known
What is a target market? - ANSWER-Customers to whom a company wants to sell its
products and services.
examples of an offline marketing platform - ANSWER-Flyers and Pamphlets
TV Ads
3 segments in a marketing plan - ANSWER-Demographic
Behavioral
Geographic
Which Sales Channel has been opened to manufacturers because of digital tools? -
ANSWER-Direct-to-Consumer
which two ways can customer service and support affect sales? - ANSWER-More Sales
through Customer Evangelists
Increased Sales through Responsiveness and Personalization
what 3 statements that define a market/ fit hypothesis? - ANSWER-A fit exists when
people need your product rather than just seeing a potential benefit of using it.
Product/market fit exists when you have the right solution to a problem worth solving.
When users love your product so much they tell other people to use it.
what is an effective way to measure your teaching performance during an online
course? - ANSWER-Conduct onscreen pop-up quizzes
what is one of the first steps you must do before creating a product prototype? -
ANSWER-Identify materials
Answers (To Help Pass ESB Cert)
What are the 3 elements required to have a trade secret?
1.Subject to reasonable efforts to maintain its secrecy
2. Others cannot legitimately obtain the information
3. A unique logo or brand names
4.Information has economic value not generally known
5. Original work must be in a tangible form
Must be a service - ANSWER-Subject to reasonable efforts to maintain its secrecy
Others cannot legitimately obtain the information
Information has economic value not generally known
What is a target market? - ANSWER-Customers to whom a company wants to sell its
products and services.
examples of an offline marketing platform - ANSWER-Flyers and Pamphlets
TV Ads
3 segments in a marketing plan - ANSWER-Demographic
Behavioral
Geographic
Which Sales Channel has been opened to manufacturers because of digital tools? -
ANSWER-Direct-to-Consumer
which two ways can customer service and support affect sales? - ANSWER-More Sales
through Customer Evangelists
Increased Sales through Responsiveness and Personalization
what 3 statements that define a market/ fit hypothesis? - ANSWER-A fit exists when
people need your product rather than just seeing a potential benefit of using it.
Product/market fit exists when you have the right solution to a problem worth solving.
When users love your product so much they tell other people to use it.
what is an effective way to measure your teaching performance during an online
course? - ANSWER-Conduct onscreen pop-up quizzes
what is one of the first steps you must do before creating a product prototype? -
ANSWER-Identify materials
