HubSpot Digital Marketing Certification Questions & Answers 100% Correct!!

Why is social media an important part of inbound marketing? - ANSWER-Social Media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? - ANSWER-Psychogrpahics What is a vanity metric? - ANSWER-A surface-level metric that doesn't correlate with you business success. What type of metric is follower count often considered? - ANSWER-A vanity metric Which KPI will executives be more responsive to? - ANSWER-Return on investment (ROI) Why should you start planning the structure of your team by looking at business goals? - ANSWER-To help you determine what channels and content you'll need and the staffing to make it happen. Which of the following steps is NOT one you need to think about when planning how to structure your social team? - ANSWER-Gather industry data to support your goal. Should you develop your social media budget or your social media plan first? - ANSWER-Social media plan What did Simon Sinek recommend you do to get people to buy in to your products or ideas? - ANSWER-Explain to the customer why they need what you're selling. Social media listening can help ... - ANSWER-The people in all parts of your organization do their jobs better Before you post anything on social media, you should have a clear understanding of your - ANSWER-Buyer Persona Which of the below statements about social listening is true? - ANSWER-It gives you the opportunity to measure the performance of your social media Why would you want to identify who your brand superfans are and reward them? - ANSWER-People are more likely to purchase a product of a friend or someone they admire mentions it on their social media. True or false? When starting out, make sure you are engaging with customers on every single social media channel. - ANSWER-False, it's okay to focus on the main channels your buyers frequent most and expand from there. To be a part of the social conversation, you don't necessarily have to be the subject of it. - ANSWER-True The following are all ways that social media monitoring can benefit your business, except: - ANSWER-Measuring the performance of your latest email marketing campaign .