Samenvatting
Summary The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand (Eelen, Ozturan, Verlegh)
- Instelling
- Vrije Universiteit Amsterdam (VU)
This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"
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