HubSpot Quiz - Digital Marketing Exam Questions With 100% Verified Answers

HubSpot Quiz - Digital Marketing Exam Questions With 100% Verified Answers A content creation framework should be Agile, Organized, Repeatable Why is a naming system useful in content creation? It's an easy way to organize content. True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient. False Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll's website, which search engine function is at play? Ranking What is minification? The process of reducing unnecessary comments and spacing in the source code Which of the following is a best practice for optimizing the elements on your web page to reduce the page size? All of the above Which of the following is a benefit of using image sprites? Improve consistency across your website & Reduce the number of image files required on your website True or false? You should bold all variations of the keyword you're trying to rank for on your blog post, as this helps the reader understand what's most important on the page False What is whitespace? The empty space on the page What is the head term in the title "Official guide to creating a mobile marketing strategy in 2019 Mobile Marketing You read through a blog post from a co-worker that's about two different topics. Is this good or bad? Bad — pick just one topic per post to make it clear for readers and search engines Which of the following are areas to include CTAs on a blog post? All the above When do effective writers write the introduction and conclusion for their blog posts They write both the introduction and conclusion after they've written the piece. Fill in the blank: The following sentence is an example of ____________ voice. "Your father did the grocery shopping. active How can you make your writing more conversational? use contractions How can you best lead your audience through their buyer's journey? Include a call-to-action True or false? Including a video at the top of a website page increases bounce rate. False All of the following are examples of video in the delight stage of the inbound methodology EXCEPT: Landing page promotional videos All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT: An onboarding video All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT: Product demos sent via email Why is social media an important part of inbound marketing? Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? Psychographics What is a vanity metric? A surface-level metric that doesn't correlate with your business success True or false? Follower count is often considered to be a vanity metric. True Which KPI will executives be more responsive to? Return on investment (ROI)