100% tevredenheidsgarantie Direct beschikbaar na betaling Zowel online als in PDF Je zit nergens aan vast
Eerder door jou gezocht
TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10: 1260260372 by William Perreault, Joseph Cannon, E and Jerome McCarthy€10,25
In winkelwagen
TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10: 1260260372 by William Perreault, Joseph Cannon, E and Jerome McCarthy
3 keer bekeken 0 keer verkocht
Vak
Essentials
Instelling
Essentials
TEST BANK for Essentials of Marketing, A Marketing
Strategy_Planning Approach. 17th Edition ISBN10:
1260260372 by William Perreault, Joseph Cannon, E and
Jerome McCarthy
TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372
TEST BANK for Essentials of Marketing, A Marketing
Strategy_Planning Approach. 17th Edition ISBN10:
1260260372 by William Perreault, Joseph Cannon, E and
Jerome McCarthy
Test Bank Page 1
, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372
Chapter 01
The Scope and Challenge of International Marketing
True / False Questions
1. For companies today, becoming international is a luxury only some can afford.
True False
2. Companies from the Netherlands are the leading group of investors in the United States.
True False
3. International marketing involves selling of a company's goods and services to consumers or users
in more than one nation for a profit.
True False
4. The difference between domestic and international marketing lies in the different concepts of
marketing.
True False
5. An international marketer must deal with at least two levels of uncontrollable uncertainty.
Test Bank Page 2
, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372
True False
6. The geography and infrastructure of a country are uncontrollable factors that influence the
business decisions of a company in an international market.
True False
7. The uncontrollable factors affecting international marketing are limited to political forces,
economic climate, and competitive structure.
True False
8. The level of technology in a country is an uncontrollable element for international marketers.
True False
9. The uncontrollable factors a company has to deal with decreases with the number of foreign
markets in which it operates.
True False
10. The controllable elements can be altered in the long run and, usually, in the short run to adjust to
changing market conditions, consumer tastes, or corporate objectives.
True False
Test Bank Page 3
, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372
11. Political and legal forces, economic climate, and competition are some of the domestic
environment's controllable factors.
True False
12. The foreign policies of a country have a direct effect on a firm's international marketing success.
True False
13. Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an
uncontrollable element, in an international marketing scenario.
True False
14. The business activities of international marketers are not affected by competition in their domestic
market.
True False
15. The process of evaluating the uncontrollable elements in an international marketing program
involves substantial doses of cultural, political, and economic shock.
True False
16. Level of technology remains unchanged across countries making it a fairly controllable factor in
international marketing.
Test Bank Page 4
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper a_plus_work. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €10,25. Je zit daarna nergens aan vast.
