DECA Study Guide Questions with Correct Answers

DECA Study Guide Questions with Correct Answers Discuss the nature of customer relationship management? - Answer-Customer relationship management involves finding customers and keeping them satisfied through a variety of means. The sharing of customer information among businesses has led to privacy issues. Demonstrate customer service mindset? - Answer-A customer-service mindset is an attitude that customer satisfaction always comes first. Reinforce service orientation through communication? - Answer-Use customer and employee surveys to pinpoint areas for improvement. Develop a follow up procedure to determine levels of customer satisfaction after the sale Describe the use of technology in the promotion function? - Answer-Involves finding customers and keeping them satisfied through a variety of means. Database marketing is the element of C R M that is the process of creating and maintaining customer lists. These lists can be developed from face-to-face sales, direct mail responses, phone or e-mail purchases, service requests, Web site visits, or they can be purchased from a third party Identify communications channels used in sales promotion? - Answer-Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers - directly, or indirectly - about the products and brands that they sell. 1. Advertising 2. Sales promotion 3. Events and experiences 4. Public relations and publicity 5. Direct marketing 6. Personal selling