Test Bank Essentials of Business Research Methods 5th Edition by Joe Hair, Michael Page. Isbn: 9781032426280.
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Test Bank Essentials of Business Research Methods 5th Edition by Joe Hair, Michael Page. Isbn: 9781032426280.
Essentials of Business Research Methods Fifth Canadian Edition. Joe Hair 5e Test Bank.
TEST BANK Essentials of Business Research Methods 5th Edition Joe Hair
Chapter 01: Business Research for The Twenty-First Century Multiple
Choice Questions
1. Business research is _____.
a. readily available information compiled and sold by various companies
b. necessary for all good decision making
c. a contract between the researcher and the client
d. a truth-seeking, fact-finding function (correct)
e. an electronic inventory of organizational knowledge and analysis
2. Which is NOT a factor that has changed the way research is done?
a. increases in computer literacy
b. industrial revolution
c. expansion of commerce worldwide
d. advances in transportation
e. ability to replicate results (correct)
3. As researchers, business researchers generally fall more in line with _____.
a. physicians
b. biologists
c. chemists
d. physical scientists
e. social scientists (correct)
4. Which of the following pursue the truth about business phenomena?
a. business project managers
b. business consultants
c. business researchers (correct)
d. sociologists
e. CEOs
5. ________ is a truth-seeking function that gathers, analyzes, interprets and reports
information so that business decision makers become more effective.
a. organizational learning
b. scientific research
c. networking
d. business research (correct)
e. translational equivalence
6. All of the following are key elements of business research EXCEPT _____.
a. business research can be formal
b. business research can be informal
c. research has to be expensive to be good (correct)
d. business research is broad
e. good research is replicable
,7. _________ are performed to address a single issue at a specific point in time.
a. off-the-cuff projects
b. in-house research projects
c. one-shot projects (correct)
d. ongoing projects
e. basic business research projects
8. A research project is said to be ______ if another researcher could produce the same
results using the identical procedures employed by the original researcher.
a. ongoing
b. formal
c. replicable (correct)
d. applied
e. basic
9. _________ is motivated by an attempt to solve a particular problem faced by a
particular organization.
a. artificial intelligence
b. networking
c. basic business research
d. applied business research (correct)
e. replication
10. Miguel wants to research whether or not psychological profiles can be used to reduce
turnover in his company. Miguel is conducting _____.
a. informal research
b. risk management research
c. applied business research (correct)
d. basic business research
e. focused research
11. __________ is motivated by a desire to better understand some business phenomenon
as it applies to an entire industry or business in general.
a. replication
b. networking
c. applied business research
d. basic business research (correct)
e. automatic interaction detection
12. Taylor wants to research whether or not job stress affects the job performance and
satisfaction of male and female employees equally. Taylor is conducting _____.
a. applied business research
b. informal research
c. basic business research (correct)
d. risky research
e. none of the above
,13. Marketing managers might be interested in researching all of the following EXCEPT
_____.
a. new product development
b. product positioning
c. manufacturing resource optimization (correct)
d. brand image
e. customer satisfaction
14. Which function of business performs research?
a. marketing
b. manufacturing/operations
c. finance
d. accounting
e. all of the above (correct)
15. _________ exchange information or information-related services, such as distribution
and storage, for a fee.
a. data brokers
b. in-house researchers
c. information-only businesses (correct)
d. governments
e. research proposals
16. Technological advances have brought many business opportunities for storing and
distributing information or providing information-related services. For example,
Apple’s iCloud is an online storage system provider that allows users to store, share
and retrieve their data from different devices. Other companies offer cloud
computing or access to electronic databases compiled from several sources of data.
These are all examples of _____.
a. data-outsourcers
b. data warehouses
c. online tracking companies
d. external online data companies
e. information-only businesses (correct)
17. __________ describes making offers relevant to the individual customer’s
preferences.
a. good salesmanship
b. individual customization
c. customized marketing
d. personalized marketing (correct)
e. preferential marketing
18. All of the following are important trends impacting business research EXCEPT
_____.
, a. expanding market freedom
b. growth of nonprofits (correct)
c. internationalization
d. relationship marketing
e. information revolution
19. __________ means text can be translated from one language to another, then back to
the original language with no distortion in meaning.
a. translational equivalence (correct)
b. shared meaning
c. syntax similarity
d. unequivocal equivalence
e. global equivalence
20. A Manhattan-based researcher developed a questionnaire for a multinational firm that
was then translated into ten other languages. Which of the following must this
research be concerned with when using this questionnaire?
a. syntax similarity
b. unequivocal equivalence
c. global equivalence
d. translational equivalence (correct)
e. global interpretation
21. ________ seeks to identify mutually beneficial exchanges where both the firm and
the stakeholder maximize value.
a. customer share
b. customer commitment
c. networking
d. consulting practices
e. personalized marketing (correct)
22. _______ is described as the average tenure of an employee and suggests a
replacement rate needed to maintain production.
a. stickiness
b. churn
c. organizational commitment
d. employee commitment
e. turnover (correct)
23. Chief Marketing Officers (CMOs) of major corporations stay at that job an average of
23 months. Which of the following term reflects this average tenure of this type of
employee?
a. organizational churn
b. stickiness
c. employee churn
d. commitment
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