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Test Bank for Advertising and Integrated Brand Promotion, 8th Edition by Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum Richard J. Semenik. All 18 Chapters
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Test Bank for Advertising and Integrated Brand Promotion, 8th Edition, Thomas O’Guinn, Chris Allen, Angeline Close Scheinbaum Richard J. Semenik. All 18 Chapters. Part I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY.1. The World of Advertising and IBP.2. The Structure of the...
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