Wallingford Company is Management Information Systems
trying to determine optimal
ways to collect and
distribute knowledge
throughout the firm. This is
an activity for which
support function in the
value chain?
a.Human resources
b.Finance
c.Management information
systems
d.Distribution
Vendors across the country counterfeiting
offer sunglasses that look
virtually identical to those
made by Chanel, Prada,
Gucci, and other luxury
brands—including the
trademark logos—but cost
far less. These products are
the result of:
a.competition.
b.imitation.
c.counterfeiting.
d.evolving consumer
preferences.
,JoAnn Tucker recently took conduct training programs and hire educated and
over as Chief Executive experienced employees
Officer (CEO) of Burger-
Rama, Inc. Burger-Rama has
seen declining profits over
the past five years and has
struggled to remain
competitive in the fast-food
industry. In order to achieve
strategic competitiveness,
JoAnn must:
a..conduct training
programs and hire
educated and experienced
employees.
b.invest in sophisticated
technology in relevant
knowledge areas.
c.fire the current board of
directors and start afresh.
d.shift the company's focus
to marketing and develop
an extensive advertising
campaign.
Firms failing to perform the integrated cost leadership/differentiation
value-chain activities and
support functions in an
optimum manner when
implementing the _____
strategy become "stuck in
the middle."
a.cost leadership
b.focus
c.differentiation
d.integrated cost
leadership/differentiation
,The chief executive officer The mission deals more directly with product markets
(CEO) and other top-level and customers
managers often involve
other people to develop
the mission statement
because:
a.the mission deals more
directly with product
markets and customers.
b.it is viewed as a task that
can easily be delegated.
c.the mission deals more
directly with capital markets
and shareholders.
d.forming the mission is
typically not the final
responsibility of the CEO or
other top-level managers.
A firm should outsource cannot create value or where it is at a substantial
only activities where it: disadvantage compared to competitiors
a.has the probability of
developing core
competencies.
b.has developed the ability
to innovate.
c.cannot match up a value
chain activity with a support
function.
d.cannot create value or
where it is at a substantial
disadvantage compared to
competitors.
, Which of the following Digital strategy
strategies helps a firm
concentrate on
understanding its customers
and their needs with greater
clarity as a foundation for
innovation?
a.Market segmentation
strategy
b.Business model strategy
c.Digital strategy
d.Cost leadership strategy
When a firm earns below- should minimize the amount of support lost from
average returns, it: stakeholders
a.is able to maximize the
interests of all stakeholders.
b.should reward those
stakeholders who have the
least power.
c.should try to minimize the
amount of support lost
from stakeholders.
d.should treat all
stakeholders the same.
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