Public Opinion - correct answer ✔the collective attitudes and beliefs of
individuals on one or more issues
Public Opinion Polls - correct answer ✔Scientific efforts to estimate what an
entire group thinks about an issue by asking a smaller sample of the group for
its opinion
political socialization - correct answer ✔the Process by which we learn our
political orientations and allegiances
Patriotism - correct answer ✔A strong emotional attachment to one's political
community
Spiral of Silence - correct answer ✔The process by which a majority opinion
becomes exaggerated because minorities do not feel comfortable speaking
out in opposition
Gender Gap - correct answer ✔The tendency of men and women to differ in
their political views on some issues
Marriage Gap - correct answer ✔The tendency of married and unmarried
people to differ in their political views on some issues
Political generations - correct answer ✔groups of citizens whose political
views have been shaped bye the common events of their youth
, Partisan sorting - correct answer ✔the process through which citizens align
themselves ideologically with one of the two parties, leaving fewer citizens
remaining in the center and increasing party polarization
Negative partisanship - correct answer ✔loyalty to a party driven by hatred of
the other party
Random Sample - correct answer ✔A sample chosen in such a way that any
member of the population being polled has an equal chance of being selected
Sample Bias - correct answer ✔The effect of having a sample that does not
represent all segments of the population
Nonresponse bias - correct answer ✔skewing of data that occurs when there
is a difference in opinion between those who choose to participate and those
who do not
Weighting - correct answer ✔adjustments to surveys during analysis so that
deleted demographic groups reflect their values in the population usually as
measured by the census
Sampling error - correct answer ✔a number that indicates within what range
the results of a poll are accurate
Benchmark poll - correct answer ✔an initial poll on a candidate and issues
on which campaign strategy is based and against which later polls are
compared
Tracking Polls - correct answer ✔an ongoing series of surveys that follow
changes in public opinion over time