Online Class RTF 305 Exam Questions with Correct Answers
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Online Class RTF 305 Exam Questions with Correct Answers
What is the primary goal for most first-time independent directors? - Answer-getting distribution
According to the definition established by early theorists, which of these would be a clear example of propaganda? - Answer-Propaganda is th...
Online Class RTF 305 Exam Questions
with Correct Answers
What is the primary goal for most first-time independent directors? - Answer-getting
distribution
According to the definition established by early theorists, which of these would be a
clear example of propaganda? - Answer-Propaganda is the process of designing a
message to intentionally influence or persuade audiences
The main difference between how Ivy Lee theorized designed public relations
campaigns and the way used by other pioneers was a specific focus on..... - Answer-
being as honest and compassionate as possible to audiences
Which of the following is TRUE of the PR industry in the more than 100 years between
its inception and today? - Answer-it continues to experience robust growth more than a
century into its existence
What unintended effect did Bernays and Leis the Torches of Freedom campaign of
1929 - Answer-helped to advance feminism in America
The goal of PR practitioners is to foster positive communication between their clients
and the public - Answer-true
What technology allows Magillicutty Inc to do this? - Answer-webcast- real-time events
transmitted over the Internet
Howard was very surprised and impressed that his PR firm's big announcement went so
Viral so quickly. This was the true essence of which of the following? - Answer-the
snowball effect
press releases and press kits have been the dominant PR tools since the 19000s -
Answer-true
which of the following is true of advertising and direct management - Answer-they are
not central to the PR function, per se
Pablo has been... which of the four stages of the PR campaign which is the evaluation
stage - Answer-the fourth
, Yvette has been put in charge of identifying and managing the foreign competition and
other large issues that might affect the institutional success of head function is she
performing in doing so? - Answer-risk management
when Juan and Miguela are assigned to handle all publicity and media relationships for
their PR firm's new client - Answer-gaining press coverage through news releases and
press conferences
the different audiences that PR practitioners communicate with as part of their daily
work are known as - Answer-publics
which model of public relationships most often seen in newspapers, magazines, radio,
and TV - Answer-the public information model
what might bernays and fleischman do if, after testing their methods used to influence
public opinion had not worked - Answer-they'd tinker with their message or methods and
test it again
the two way asymmetric model of public relations in most often associated with P.T.
Barnum - Answer-false
the bridgestone/firestone and For Motors fiasco became very important for the field of
public relations because - Answer-showed how corporate public relations could keep a
dangerous product from being recall
one of the main ethical dilemmas facing public relations practitioners is - Answer-like to
work for corporations that reflect their ideology or personal values to lessen ethical
conflicts over who they are supposed to be serving
when pr firms do not perform the essential research required for a successful campaign,
their justification for not doing so it most often - Answer-a lack of the necessary money
if you are trying to create a web page for your ban... - Answer-hypertext is the word
used to describe the linking function that connect different sites together
the ARPANET program developed the earliest version of the wireless - Answer-to
improve coordination between different researchers working on U.S. Department of
Defense projects
In its earliest days, the content of films was not heavily regulated by either the federal
government or the MPAA. Which of these controversies made the regulatory standards
for content? - Answer-The NAACP's response to the depiction of African Americans in
The Birth of a Nation
Why silent films oriented toward action, dramatic visuals, and elaborate sets? - Answer-
because producers had to rely on visuals, with only brief written dialogue
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