100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
Eerder door jou gezocht
Eerder door jou gezocht
logo
Marketing Exam 1 - Karen Hopkins (MKTG-3310 Auburn) || Already Graded A+. €10,36
In winkelwagen
Snel navigeren naar
Voorbeeld
  2.  
  3. Karen Hopkins (MKTG-3310 Auburn
  4.  
  5. Karen Hopkins (MKTG-3310 Auburn

Tentamen (uitwerkingen)

Marketing Exam 1 - Karen Hopkins (MKTG-3310 Auburn) || Already Graded A+.
 0 keer verkocht
  • Vak
  • Karen Hopkins (MKTG-3310 Auburn
  • Instelling
  • Karen Hopkins (MKTG-3310 Auburn

Marketing correct answers The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. engaging, managing correct answers Marketing is ______________ customers and ______...

[Meer zien]

Voorbeeld 2 van de 7  pagina's

Document informatie

  • 23 augustus 2024
  • 7
  • 2024/2025
  • Tentamen (uitwerkingen)
  • Vragen en antwoorden

Onderwerpen

  • marketing

Geschreven voor

  • Karen Hopkins (MKTG-3310 Auburn
  • Karen Hopkins (MKTG-3310 Auburn

Verkoper

avatar-seller
FullyFocus

Ontvangen beoordelingen

Voorbeeld van de inhoud

Marketing Exam 1 - Karen Hopkins (MKTG-3310 Auburn)
|| Already Graded A+.
Marketing correct answers The activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large.

engaging, managing correct answers Marketing is ______________ customers and
__________________ profitable customer relationships.

- Attract new customers by promising superior value
-Keep and grow current customers by delivering satisfaction correct answers What are the goals
of marketing?

The Marketing Process correct answers 1. Understand the marketplace
2. Design a strategy
3. Construct program for superior value
4. Engage customers, profitable relationships, consumer delight
5. Capture value and create customer equity

creates correct answers Marketing _____________ value for customers.

-Sales Dollars
-Time
-Loyalty correct answers Marketing captures value from customers through:

1. Needs, wants, and demands
2. Market offerings
3. Value and satisfaction
4. Exchanges and relationships
5. Markets correct answers What are the five core customer and marketplace concepts?

Needs correct answers States of felt deprivation

Physical Needs correct answers Food, clothing, warmth, and safety

Social Needs correct answers Belonging and affection

Individual Needs correct answers Knowledge and self-expression

Wants correct answers Form taken by human needs when shaped by culture and individual
personality (wants/addiction can be triggered if needs have not been met)

Demands correct answers Human wants that are backed by buying power (people are willing to
exchange resources for needs and wants)

, Exchange correct answers Providing value in anticipation of receiving value, giving up
something of value in order to receive something of similar value

facilitate correct answers A market is the sum of all buyers, sellers and products coming to
__________ exchange.

- A group of similar *products*
- A group of *people* (buyers) with similar wants or needs
- A group of *companies* (sellers) correct answers We sometimes use the word "market" to refer
to

Market Offerings correct answers Products, services, information, or experiences - offered to
satisfy a need or want

Value Proposition correct answers A set of benefits a company promises to consumers to satisfy
their needs

Marketing Myopia correct answers Paying more attention to the specific products than to the
benefits and experiences produced

Modern Marketing System correct answers Suppliers provide materials for creating products to a
company and their competitors in which marketing intermediaries advertise to consumers who in
turn buy the products from the company or its competitor.

Segmentation correct answers The art of grouping markets together according to their similar
needs, wants, preferences and other characteristics

Target Marketing correct answers Choosing a particular segment and developing a marketing
mix that will satisfy their wants and needs

Production Concept correct answers Focus on the production process, manufacturing efficiency,
ability to produce large quantities (Consumers will favor products that are available and highly
affordable)

Product Concept correct answers Focus on making the very best product possible, with features
and materials that are the most efficient to include (Consumers will favor products that offer the
most (quality, performance, and features)

Selling Concept correct answers Consumers will not buy enough of the firm's products unless the
firm undertakes a large-scale selling and promotion effort

Marketing Concept correct answers A philosophy in which achieving organizational goals
depends on knowing the needs and wants of target markets and delivering the desired
satisfactions better than competitors do

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.

Direct to-the-point

Direct to-the-point

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper FullyFocus. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €10,36. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 64670 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Begin nu gratis

Laatst bekeken door jou

Tentamen (uitwerkingen) ·

(0)

PMHNP PURPLE BOOK BOARD REVIEWWHAT DO WITH COMPLETE SOLUTIONS 100%

Tentamen (uitwerkingen) ·

(0)

Complex math Doris turner questions and answers graded A+ 2023/2024

Tentamen (uitwerkingen) ·

(0)

Phil 347 Week 3 Checkpoint Complete Exam Questions And Answers Graded A+

Samenvatting ·

(0)

KWANTITATIEVE METHODEN: samenvatting adhv sleutelwoorden en uitleg

Tentamen (uitwerkingen) ·

(0)

pathology irene Gold Boards Exam Questions and Questions 100% Pass

Tentamen (uitwerkingen) ·

(0)

EVENT PLANNING SPECIALIST CERTIFICATION {CEPS} EXAM QUESTIONS AND ANSWERS

Tentamen (uitwerkingen) ·

(0)

Prophecy General ICU RN A v2 complete top solutions | 2024 Update rated A+

Tentamen (uitwerkingen) ·

(0)

TEST BANK FOR FOCUS ON NURSING PHARMACOLOGY 7TH EDITION BY KARCH.

Tentamen (uitwerkingen) ·

(0)

NCLEX Fundamentals of Nursing Questions and answers already solved 2024

€10,36
  • (0)
In winkelwagen
Toegevoegd