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According to Anne Michaut, select key principles of Luxury. - Answer Consumers have a range of
consumption motivations.
Consumers tend to express their values through the brands they select.
Brands can become powerful personal branding tools as they project clear and strong values.
Brands can deliver higher perceived value to their customers by expressing their own values.
A commonly used definition of Sustainability is based on three pillars: maximising simultaneously the
biological system goals, economic system goals, and social system goals. - Answer True
Sustainability and sustainable development can be seen as the ability to meet the needs of the present
without compromising the ability of future generations to meet their own needs. - Answer Agree
Emotional value... - Answer is the perceived value acquired from the association with one or more
specific social groups.
is about the ability of brands to create affective responses all the way to strong emotions of joy and
pride, and to identify and nurture these emotions.
According to Serge Carreira, which are the essential values of luxury? - Answer All of the above (Quality
beyond aesthetic
Legacy beyond desire
Emotion beyond ownership
Creativity beyond trends)
How is Sephora reducing CO2 impacts? - Answer by using renewable energy contracts
by reducing the packaging
by promoting "Good for" sustainable product selection
, Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment? -
Answer Protect Biodiversity
Fight Climate Change
Creative Circularity
Traceability and Transparency
What is the goal of the Bee Respect platform? - Answer A platform that offers more transparency on
the supply chain and whole life cycles of Guerlain products
Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap based
on three pillars. - Answer Foster sustainable viticulture
Deploy circular creativity processes
What are the talent-centric objectives to foster an inclusive culture at LVMH? - Answer 50% of women
in key positions by 2025
2% of people with disability by 2025
30% of people of color in leadership positions in the US by 2026
The Life Cycle Assessment (LCA) is a methodology assessing the environmental impacts that are
associated with the whole life cycle of a product, process or service. - Answer True
The circular economy is a model of production and consumption which involves sharing, leasing, reusing,
repairing, refurbishing and recycling existing materials and products as long as possible - Answer True
How is Parfums Christian Dior committed to protect flowers? - Answer by cultivating flowers on a
regenerative way within the upstream supply chain
by helping reintroduce flowers into agricultural ecosystems
How can you help your (future) organisation harness diversity in a way that promotes greater inclusion? -
Answer All of the above ( Being aware that out-group bias exists and we are all prone to it
Being open to difference and learning helps counteract exclusion