MKTG 371: CH 7-8 T/F EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS VERIFIED
According to the definition given in the text, the object of an attitude (Ao) can be
an object, but not a person.
F
According to the functional theory of attitudes, attitudes exist because they are
hereditary.
F
In the standard learning hierarchy model, attitude is based on behavioral learning
processes.
F
Considering the effects of cognitive dissonance, supplying customers with
additional reinforcement after a purchase can be a good marketing strategy.
T
Latitudes of acceptance and rejection are important aspects of social judgment
theory.
T
Balance theory helps explain why consumers like being linked to positively
valued objects.
T
, According to the Fishbein model, salient beliefs are those beliefs about an object
that are considered during evaluation.
T
The psychological principle of reciprocity is at work when we take into account
what others do before we decide what to do.
F
The communications model requires a source and a message, but receivers of
the message are not part of the model.
F
The traditional communication model that regards a broadcast message as
perishable doesn't work as well with narrowcasting as it does with broadcasting.
T
In general, when the source of a message is perceived as attractive, the message
will be more effectively communicated.
T
The elaboration likelihood model assumes that under conditions of high-
involvement processing, the consumer normally takes what is called the
peripheral route to persuasion.
F
Jason believes that dressing formally (e.g., a coat and tie) marks him as a man
who is "dressed for success"; therefore Jason dresses formally even in class or
for casual occasions. Jason is basing this decision on the cognition part of the
ABC model of attitudes.
COMPLETE SOLUTIONS VERIFIED
According to the definition given in the text, the object of an attitude (Ao) can be
an object, but not a person.
F
According to the functional theory of attitudes, attitudes exist because they are
hereditary.
F
In the standard learning hierarchy model, attitude is based on behavioral learning
processes.
F
Considering the effects of cognitive dissonance, supplying customers with
additional reinforcement after a purchase can be a good marketing strategy.
T
Latitudes of acceptance and rejection are important aspects of social judgment
theory.
T
Balance theory helps explain why consumers like being linked to positively
valued objects.
T
, According to the Fishbein model, salient beliefs are those beliefs about an object
that are considered during evaluation.
T
The psychological principle of reciprocity is at work when we take into account
what others do before we decide what to do.
F
The communications model requires a source and a message, but receivers of
the message are not part of the model.
F
The traditional communication model that regards a broadcast message as
perishable doesn't work as well with narrowcasting as it does with broadcasting.
T
In general, when the source of a message is perceived as attractive, the message
will be more effectively communicated.
T
The elaboration likelihood model assumes that under conditions of high-
involvement processing, the consumer normally takes what is called the
peripheral route to persuasion.
F
Jason believes that dressing formally (e.g., a coat and tie) marks him as a man
who is "dressed for success"; therefore Jason dresses formally even in class or
for casual occasions. Jason is basing this decision on the cognition part of the
ABC model of attitudes.
