Foundation of Marketing Peregrine Global Questions and Answers 100% Pass
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Foundation of Marketing Peregrine
Global Questions and Answers 100%
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Why is a target market essential in marketing strategies?
It helps focus efforts on the group of consumers most likely to buy the product or service.
What is the role of branding in marketing?
To create a unique ...
foundation of marketing peregrine global questions
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Foundation of Marketing Peregrine
Global Questions and Answers 100%
Pass
Why is a target market essential in marketing strategies?
✔✔ It helps focus efforts on the group of consumers most likely to buy the product or service.
What is the role of branding in marketing?
✔✔ To create a unique identity and perception for a product or company.
How does customer feedback benefit a business?
✔✔ It helps identify areas for improvement and enhance customer satisfaction.
What is the main function of a marketing mix?
✔✔ To integrate product, price, place, and promotion for achieving marketing goals.
Why is digital marketing important in today’s business environment?
✔✔ It allows businesses to reach a larger audience through online platforms.
1
,What is the purpose of a unique selling proposition (USP)?
✔✔ To differentiate a product or service from competitors in the market.
How does social media influence modern marketing?
✔✔ It provides a platform for engaging directly with consumers and building brand loyalty.
What is the significance of customer relationship management (CRM)?
✔✔ To maintain and strengthen relationships with existing and potential customers.
Why is consistent messaging important in marketing campaigns?
✔✔ It reinforces brand identity and ensures clarity for the target audience.
What is the goal of content marketing?
✔✔ To attract and retain customers by providing valuable and relevant information.
Why is competitive analysis critical in marketing?
✔✔ It helps identify strengths and weaknesses relative to competitors.
2
,How do promotions drive consumer behavior?
✔✔ They create incentives to encourage purchases or engagement.
What is the role of market segmentation?
✔✔ To divide a broad consumer market into smaller, more manageable groups.
Why are ethics important in marketing practices?
✔✔ They build trust and ensure long-term sustainability for the business.
How can storytelling improve a marketing strategy?
✔✔ It creates emotional connections and makes messages more memorable.
What is the primary benefit of influencer marketing?
✔✔ It leverages trusted personalities to promote products and reach niche audiences.
Why is brand equity valuable to a company?
✔✔ It reflects the perceived value and trust in a brand, often leading to customer loyalty.
3
, How does customer retention impact a business?
✔✔ It reduces costs associated with acquiring new customers and increases long-term
profitability.
What is the role of analytics in marketing?
✔✔ To measure the effectiveness of campaigns and inform data-driven decisions.
Why is personalization a key trend in marketing?
✔✔ It improves customer experience by tailoring messages and offers to individual preferences.
What is the purpose of a marketing budget?
✔✔ To allocate resources efficiently for achieving specific marketing objectives.
How does mobile marketing enhance customer engagement?
✔✔ It allows businesses to reach customers through devices they use daily.
Why are reviews and testimonials important for a brand?
4
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