Media Exam 3
What did the gramophone do to revolutionize music in a way the phonograph did not? - correct answer
Album-shaped discs "printed" from a master copy. Enabled better mass production of sound recordings,
cheaper than wax cylinders to produce.
Invented by Emile Berline
Identify what the cultural impacts were of the first record players and sound recordings. - correct
answer Ethnography record of sound (sound in history)
Changed music consumption habits: not paid to hear live anymore, they could take it anywhere and
listen to it while they do other things; passive practice
Enabled commercial music industry
Helped to grow the radio and the film industries; gave radio content and sound to movies
Which DJ in Cleveland, Ohio, played African American music and helped improve the status of Black
artists? - correct answer Alan Freed
This dance craze made fun of the waltz and was started by slaves. - correct answer
Cakewalk
Good to know what set Rock-N-Roll apart from other music genres. - correct answer
Breakdown of racial segregation: cultural, legal
Rise of youth-oriented culture
Economically-motivated migration from the south to the north
Why did we listen to two versions of "Tutti Frutti" in lecture? - correct answer
Originally done by black artists then taken and done by white artist.
What was notable about the 1952 advertisement we watched for President Dwight Eisenhower -- "Ike
for President"? - correct answer Everyday professions
Didn't talk about issues or other opponents
, Jingle
Characters
You will want to know who the first pair of candidates to appear in televised presidential debates. -
correct answer Kennedy vs. Nixon
Given horse race reporting, why might it still happen that journalists cover elections in this manner? -
correct answer Covering the election as a "game" with consistent winners and losers.
Do this because easier to research, easier to write, and safer to cover.
What does a negative political advertisement do? - correct answer Reinforce
supporters
Sway a narrow range of undecided voters
Focus on character, not issues.
Jurgen Habermas said this made rational debate difficult and negatively influenced decision making in
politics. - correct answer Mass media
What has been the biggest area of growth in political advertising spending recently? - correct answer
Recent campaigns have begun spending far more on digital ads, although not as much as TV, it is
growing very quickly.
Presidential elections
You should know the purposes behind political advertising - why do we do it? - correct answer
Introduce a candidate
Introduce a policy initiative
Compare and contrast candidates
Portray another candidate negatively
If you speak out against authority (especially that dreaded ol' king), even if what you say is true, the law
stating that any criticism is illegal is called ... - correct answer Seditious libel: criminal
offense to publish or otherwise make statements intended to criticize or provoke dissatisfaction with the
government
What did the gramophone do to revolutionize music in a way the phonograph did not? - correct answer
Album-shaped discs "printed" from a master copy. Enabled better mass production of sound recordings,
cheaper than wax cylinders to produce.
Invented by Emile Berline
Identify what the cultural impacts were of the first record players and sound recordings. - correct
answer Ethnography record of sound (sound in history)
Changed music consumption habits: not paid to hear live anymore, they could take it anywhere and
listen to it while they do other things; passive practice
Enabled commercial music industry
Helped to grow the radio and the film industries; gave radio content and sound to movies
Which DJ in Cleveland, Ohio, played African American music and helped improve the status of Black
artists? - correct answer Alan Freed
This dance craze made fun of the waltz and was started by slaves. - correct answer
Cakewalk
Good to know what set Rock-N-Roll apart from other music genres. - correct answer
Breakdown of racial segregation: cultural, legal
Rise of youth-oriented culture
Economically-motivated migration from the south to the north
Why did we listen to two versions of "Tutti Frutti" in lecture? - correct answer
Originally done by black artists then taken and done by white artist.
What was notable about the 1952 advertisement we watched for President Dwight Eisenhower -- "Ike
for President"? - correct answer Everyday professions
Didn't talk about issues or other opponents
, Jingle
Characters
You will want to know who the first pair of candidates to appear in televised presidential debates. -
correct answer Kennedy vs. Nixon
Given horse race reporting, why might it still happen that journalists cover elections in this manner? -
correct answer Covering the election as a "game" with consistent winners and losers.
Do this because easier to research, easier to write, and safer to cover.
What does a negative political advertisement do? - correct answer Reinforce
supporters
Sway a narrow range of undecided voters
Focus on character, not issues.
Jurgen Habermas said this made rational debate difficult and negatively influenced decision making in
politics. - correct answer Mass media
What has been the biggest area of growth in political advertising spending recently? - correct answer
Recent campaigns have begun spending far more on digital ads, although not as much as TV, it is
growing very quickly.
Presidential elections
You should know the purposes behind political advertising - why do we do it? - correct answer
Introduce a candidate
Introduce a policy initiative
Compare and contrast candidates
Portray another candidate negatively
If you speak out against authority (especially that dreaded ol' king), even if what you say is true, the law
stating that any criticism is illegal is called ... - correct answer Seditious libel: criminal
offense to publish or otherwise make statements intended to criticize or provoke dissatisfaction with the
government
