Test Bank for Consumer Behaviour Buying, Having, and Being, 8th Canadian Edition by by Michael R. Solomon

TEST BAN hhoo




For Consumer K
hhoo BEHAVIOUR: Buying, Havin
hhoo hhhoohhoo hoo


g,and
oo hoo




Canadian, 9th Edition Being ohoh


,
oo hoo hhoo



hhoo, R. Solomon All Chapters (1-17)
By Michael hoo hoo hoo hhoo hoo



Guided oo

,Consumerh Behaviour:h Buying,h Having,h andh Being,h Cdn.h 9eh (Solomon)h Chapterh
1hAn2IntroductionhtohhConsumerhhBehaviour


1) Inhstudyingh consumersh likeh Gail,h ahcollegeh student,h marketersh oftenh findh ithusefu
lhtoh learnhtheirh ihhhhnterestsh inh musich orh clothing,h howh theyh spendh theirhleisurehtime
,h andh evenh theirh attitudesh abouth soch ialh issues,h toh beh ableh tohcategorizehconsumer
shaccordinghtohtheirh lifestyles.h Thish sorthofh informatioh nh ishcalled:
A) coreh values.
B) psychographics.
C) configurations.
D) physiognomie
s. ANSWER:hh
ohoh B Type:h MC
PagehRef:h2h
Skill: Application
Objective: L1-01h Consumerh behaviourh ish ah process.


2) Tina,hahsupervisorh ofh displaysh forh Searsh Canada,h knowsh thath attractivehdisplay
sh canh generateh a
dditionalh salesh ofh particularh items.hFromhahmarketer'shperspective,h thish is:
A) ah purchaseh issue.
B) ahposth purchaseh issue.
C) merchandisingh complexity.
D) ahlosshlea
der.hANSW
ER:hA
Type:hM
C
PagehRef:h3h
Skill: Application

,Objective: L1-01h Consumerh behaviourh ish ah process.


3) Johnh ish theh viceh presidenth ofh marketingh forh ah localh tourh guideh company.h Heh ish
concernedh thathh

, ish customersh areh noth recommendingh hish companyh toh theirh friends.h Forh John,h thish
problemhish a:
A) purchaseh issue.
B) demographich problem.
C) prepurchaseh issue.
D) posthpurchasehi
ssue.
ANSWER:hD
Type:hMC
PagehRef:h3h
Skill: Application
Objective: L1-01h Consumerh behaviourh ish ah process.