Summary HPI4008 Main topics of all weeks (Strategic Management, Leadership and Organisational Change in Health Care)

(Types of) strategies

- Mintzberg & Waters
o Intended and realised strategies
 Intended strategies: strategies which the organization planned to implement
 Realised strategies: strategies which the organization actually did implement
o Deliberate and emergent strategies
 Deliberate strategies: strategies which have been realized as intended
 Emergent strategies: strategies that emerged despite (or in the absence of)
intentions

- Porter
o Competitive strategy
 Strategic trade-offs: choices between a cost or value position. Such choices
are necessary because higher value tends to require higher cost
 Differentiation strategy: generic business strategy that seeks to create higher
value for customers than the value that competitors create, by delivering
products or services with unique features while keeping the firm’s cost
structure at the same or similar levels (example: high end nursing home)
 Cost-leadership strategy: generic business strategy that seeks to create the
same or similar value for customers by delivering products or services at a
lower cost than competitors, enabling the firm to offer lower prices to its
customers (example: generic medicines)
 Focussed aspect: whether you are tailored your service or product towards a
singular purpose/part of the market

- Miles & Snow
o Strategies will be congruent with the organization’s external environment
 Prospectors: extend their success through global expansions and finding new
market opportunities
 Defenders: concentrate upon existing operations and defending their home
turfs
 Analyzers: take a middle ground approach between being prospectors and
defenders
 Reactors: respond arbitrarily to strategic actions initiated by competitors

- Kim & Mauborgne
o Red and blue ocean strategy thinking
 Blue ocean strategy
 Create uncontested market space
 Make the competition irrelevant
 Create and capture new demand
 Break the value-cost trade off
 Pursue low cost and differentiation
 Red ocean strategy
 Compete in existing market space
 Beat the competition
 Exploit existing demand
 Make the value-cost trade off
 Pursue low cost or differentiation