100% tevredenheidsgarantie Direct beschikbaar na betaling Zowel online als in PDF Je zit nergens aan vast
Eerder door jou gezocht
Summary BUS 330 Week 2 Assignment.docx Product Identification Paper BUS 330 Principles of Marketing Product Identification Company History I selected the Budweiser Company and their main brand is beer, but in the last few years they have started to branc€4,85
In winkelwagen
Summary BUS 330 Week 2 Assignment.docx Product Identification Paper BUS 330 Principles of Marketing Product Identification Company History I selected the Budweiser Company and their main brand is beer, but in the last few years they have started to branc
103 keer bekeken 0 keer verkocht
Vak
ASH
Instelling
Ashford University
BUS 330 Week 2 A Product Identification Paper BUS 330 Principles of Marketing Product Identification Company History I selected the Budweiser Company and their main brand is beer, but in the last few years they have started to branch out to other alcoholic beverages. Budweiser is part of t...
bus 330 week 2 assignmentdocx product identification paper bus 330 principles of marketing product identification company history i selected the budweiser company and their main brand is bee
Geschreven voor
Ashford University
ASH
Alle documenten voor dit vak (481)
Verkoper
Volgen
helperatsof1
Ontvangen beoordelingen
Voorbeeld van de inhoud
Running head: PRODUCT IDENTIFICATION 1
Product Identification Paper
BUS 330 Principles of Marketing
, PRODUCT IDENTIFICATION 2
Product Identification
Company History
I selected the Budweiser Company and their main brand is beer, but in the last few years
they have started to branch out to other alcoholic beverages. Budweiser is part of the Anheuser-
Busch company which is under the international company AB InBev. Before Budweiser people
were drinking dark heavy ales, then in 1876 Budweiser was introduced by the Carl Conrad & Co.
in St Louis. Once Budweiser was introduced many Americans were than drinking the palatable
crisp lager, which was better on the hot summer days. Budweiser wanted to appeal to all the
tastes so by the 1900 they had 17 different products. Budweiser is available in more than 80
countries and available in cans, bottles, and on draft. (Budweiser, 2020)
Products and services
The most popular products from Budweiser is their original beer, the light beer, and
seltzers. The seltzers are one of their newest products introduced in 2020 which appeals to the
younger drinking age since it is different flavors like strawberry, mango, and some newer flavors
of pineapple, grapefruit, and cranberry. Another new product that was just released in July of
2020 was the new non-alcoholic beer with no sugar and fewer calories. Some of their services
that Budweiser is known for is the support they show the military and how they try to have as
much as possible produced in America and they stand by the American made saying. They get
almost 100% of their barley from U.S. farmers and try to hire locally for all production and
distribution.
Competitors
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper helperatsof1. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €4,85. Je zit daarna nergens aan vast.
