psychology of advertising (6463PS032Y)

A full summary of all the seven lectures from the course psychology of advertising at Leiden University. It contains all the important information that was explicitly told in the lectures, with explanation of the slides. Important concepts are already in bold. It is separated per lecture.

Extensive summary of all lectures (english)

Lectures of Psychology of Advertising lectures

Aantekeningen van de colleges in bulletpoints

My summary of all chapters of Psychology of Advertising (newest edition!) I made this a year ago by myself and for me this summary was enough to pass. The exam will be in English for both the international & Dutch students, hence the English summary.

Hoorcollege 2 van Psychology of Advertising universiteit leiden

de aantekeningen van hoorcollege 1 van Psychology of Advertising

Alle hoorcolleges van Psychologie of Advertising in het Nederlands. Ik heb er zelf een 8,2 mee gehaald!

Samenvatting van alle hoofdstukken van Psychology of Advertising.

A document of everything that's been said in the lectures. Use CTRL f to find a subject. I got a 9 for this exam! Goodluck with studying.