Universiteit van Amsterdam (UVA) • Business Administration Minor Managing Strategy and Marketing

In this document I summarized ALL the chapters you need to learn for the exam in a DEEP and COMPLETE way. Additionally, I included extra information and screenshots from the lectures and marked with a * all the topics mentioned in the lectures (so that you know what has been highlighted by the lecturer). As you can see in the preview, the summary is very clean and well-structured in order to make studying all these concepts much easier and fun (okay, maybe fun is a bit exaggerated :) ). Good l...

This document contains extensive summaries of ALL ARTICLES for the 2020/2021 edition of the Strategic Management course offered at Universiteit van Amsterdam (course code: 6012B0430Y), which is part of the minors “Business Administration: Managing Strategy and Marketing”, “Business Administration: Designing Effective Organizations”, and the exchange programme of the Faculty of Economics and Business. Each article has been summarized in depth and provides a solid overview of the content d...

This document contains a summary of ALL LECTURES of the 2020/2021 edition of the Strategic Management course offered at Universiteit van Amsterdam (course code: 6012B0430Y), which is part of the minors “Business Administration: Managing Strategy and Marketing”, “Business Administration: Designing Effective Organizations”, and the exchange programme of the Faculty of Economics and Business. Each lecture has been summarized in depth and provides a solid overview of all discussed content. A...

This document contains a summary of ALL LECTURES of the 2020/2021 edition of the course Corporate Social Responsibility offered at Universiteit van Amsterdam (course code: 6013B0525Y), which is part of the minor “Business Administration: Managing Strategy and Marketing” and the exchange programme of the Faculty of Economics and Business. Each lecture has been summarized in depth and provides a solid overview of all discussed content. All relevant tables and figures are included and explained...

This is a COMPLETE SUMMARY of the book “7 Roles to Create Sustainable Success” by Carola Wijdoogen. This document contains ALL CHAPTERS (1-10) of the book. All important concepts and frameworks are included. Figures and tables from the book are included as well to explain or visualise topics when needed. If you follow the course Corporate Social Responsibility, don't forget to check out my other summaries and bundles for this course.

This is a summary of the book “Winning Sustainability Strategies” by Benoit Leleux and Jan van der Kaaij. This document contains all chapters of the book, except chapters 3, 9, 10, 11 and 14. It contains ALL REQUIRED CHAPTERS for the exam of the 2020/2021 edition of the course Corporate Social Responsibility at the Universiteit van Amsterdam. Please also have a look at my other summaries and bundles for this course.

Readings and Lectures Summary (2020/21)

COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.