Customer - Samenvattingen, Aantekeningen en Examens

Course grade: 9.0. Extensive summary for the course Analysis of Customer Data. The summary contains the content of all lectures and tutorials, including additional notes and explanations. The course is taught by dr. B. Cule and dr. G. Napoles, as part of the MSc Data Science & Society at Tilburg University.

Summary of Module 1 - Module 5 of Customer Analytics 2023/2024 of the lecture slides, theory in the labs and some additional explanations.

Summary of all the lectures and web clips for the course Customer Analytics. Not in a bullet-list type of way so you have to figure everything out yourself, but in clear, concise language. This file contains all the material discussed in the lectures and web clips.

Summary/lecture notes of the course Analysis of Customer Data.

Complete summary of the course Customer Analytics, including notes from lectures and tutorials and examples (in italics)

This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!

This summary covers everything for the Pricing and Monetization Strategies (350933-M-6) course and exam, taught by Bart Bronnenberg. Including detailed notes + practice exam!

A clear summary of the lectures by George Knox of Customer Analytics, as part of the MScs Marketing Analytics/Management. Including an overview of the symbols and formulas used

This summary contains all relevant material for the exam, including the lectures and the mandatory literature for the Master’s course Webcare

This is a summary of all lectures including class notes for strategic marketing. For instance it covers the following topics discussed in class: game theory, decision making, biases in marketing, innovation, incremental and radical innovations, adoption, pricing strategies, price elasticity, sustainability in marketing, CSR, and Customer Experience.