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Literature Summary Sensory Perception and Consumer Preference

  • Literature Summary Sensory Perception and Consumer Preference

  • Samenvatting • 24 pagina's • 2022
  • Contains the following literature per lecture: Lecture 1. The role of sensory experience in marketing and CB - Krishna, (2012), An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior - Illustrative: Holland, Hendriks and Aarts (2005), Smells like clean spirit. Non conscious effects of scent on cognition and behavior. Lecture 2&3 Sensory information processing 1&2 - Sensory information processing text part 1 - Sensory information pro...
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