Sophieisabella

Summary of all the mandatory articles, as written in the course manual. Main points, theories, studies, implications, results and link to prior research is mentioned.

All lectures included; examples included; short summaries of the papers, graphs from lectures included

This is a summery of the book "Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline. Cengage Learning, 2020". It contains all the mandatory chapters 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product Consideration, Evaluation, an...

All the mandatory articles, including Hofstede's cultural dimensions, are summarized. This contains the articles used for the presentations which is also part of the exam. All the important focus points are mentioned.

All the articles from the course manual are summarized. Approximately 3 pages per article. Conclusions, shorty what the research was about and theoretical explanations.

alle leerdoelen die van te voren gegeven zijn in de colleges volledig uitgewerkt wat helpt bij het leren van het tentamen.