Marketing

Universiteit Antwerpen (UA)

Here are the best resources to pass Marketing. Find Marketing study guides, notes, assignments, and much more.

Paul Baines, Chris Fill

7 documents

Paul Baines, Sara Rosengren

6 documents

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Summary

Marketing – University of Antwerp – Academic Year 2025–2026 – (19/20)
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139

February 2026

2025/2026
This document provides a concise but complete summary of the Marketing course for students TEW, HI, HIB (1st bachelor) and SEW (2nd bachelor). I got a 19/20 with this myself in the first session. The document also lists the parts that are emphasized in the lesson. It is based on Professor Eva Heeremans' lessons and course materials and bundles all slides with additional notes.
charlinelandtmeters
$11.76 More Info

Summary

Samenvatting Slides Marketing 2024-2025
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73

February 2026

2024/2025
This summary is based on the slides of the College of Marketing in 2024-2025 and 2025-2026.
JansienLoos123
$7.07 More Info

Summary

Marketing Summary (requested for an exam)
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38

February 2026

2025/2026
A clear summary of marketing, including the most important things that are asked for in the exam. You don't need more than this to pass your marketing exam.
JansienLoos123
$9.44 More Info

Summary

Marketing Management – Working Session 2, Ace & Tate Case Study, University Course (2025-2026) – STP Analysis, Customer Journey, Ansoff & SWOT Overview
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5

February 2026

2025/2026
This document covers a comprehensive marketing analysis of the eyewear brand Ace & Tate, focusing on segmentation, targeting, and positioning (STP), perceptual mapping, customer journey mapping, Ansoff growth strategies, and a SWOT analysis. It applies key marketing theory to a real-life brand case, making it suitable as a working session summary or exam preparation material for marketing management courses.
dijckmansnorah
$7.04 More Info

Summary

Marketing Summary 25/26 (16/20)
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55

January 2026

2024/2025
Marketing Summary taught by Prof. Heeremans. Includes a summary of all slides/chapters. The summary is 55 pages, which made me finish my first session 16/20. All the information is detailed, along with a clear structure and objectives for each chapter. Questions about the price, DM.
UAMasterTEW
$11.21 More Info

Package deal

Samenvattingen Marketing H1-H7
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7

January 2026
Samenvattingen opleidingsonderdeel Marketing aan de Universiteit Antwerpen prof Eva Heeremans. Samenvatting van hoofdstuk 1 tot 7. Uitleg termen, begrippen en theorie. Collegenotities inbegrepen.
dijckmansnorah
$24.52 More Info

Summary

Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary
Available in bundle

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12

January 2026

2025/2026
Available in bundle
This document offers a comprehensive summary of Chapter 7 on Marketing Research and Analytics, explaining key concepts such as market research versus marketing research, customer insights, and marketing analytics. It covers the full marketing research process, including qualitative and quantitative methods, sampling techniques, data analysis, neuromarketing, and ethical considerations like GDPR and international research issues. The material is ideal for exam preparation and building a solid und...
dijckmansnorah
$7.04 More Info

Summary

Marketing – Chapter 6: Marketing Strategy | Lecture Summary
Available in bundle

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10

January 2026

2025/2026
Available in bundle
This document provides a structured summary of Chapter 6 on Marketing Strategy, focusing on strategic context, mission and vision, strategic marketing planning, and competitive advantage. It also covers key strategic analysis tools (SWOT, Porter’s Five Forces), growth strategies, competitive positioning, implementation, and marketing metrics. The content is well suited for exam preparation and understanding how marketing strategy is developed and executed
dijckmansnorah
$7.04 More Info

Summary

Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary
Available in bundle

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9

January 2026

2025/2026
Available in bundle
This document summarizes Chapter 5 on Services and Relationship Marketing, covering the unique characteristics of services, service processes, and key dimensions of services marketing. It also explains service quality measurement (SERVQUAL), service recovery, relationship marketing principles, loyalty and retention, and customer experience and engagement. The summary is suitable for exam preparation and understanding core concepts in services marketing
dijckmansnorah
$6.80 More Info