Thompson River University (TRU ) • Business & Marketing

China is known to be one of the world’s largest multiethnic and multicultural country in the world today. This is a transformation that most scholars have taken time to analyze over the years. Various studies conducted by various scholars indicate that an outsider can view the Chinese society as a homogenous society but in the real sense, it is a country with a very diverse population. Its population is made up of various ethnic groups and cultures. The contemporary China has about 56 ethnic g...

Introduction While crafting their ad campaigns targeted directly at children, marketers understand that the key to success is kid's pester power. This came as a revelation a while back after watching a popular candy commercial with my baby sister who is barely five years old. I could not help but notice the timing of the ads that conveniently placed in intervals that interrupted cartoon hours. Every time the candy advert popped on screen, my baby sister would nag me to take her to the mall. E...

Introduction The topic of love has been discussed at lengths by sociologists and biologists over the years. Though the discussions vary significantly, there is agreement that people are naturally drawn to each other in a romantic bond, which is usually between members of the opposite sex. This research shows that there are a variety of factors that determine who we fall in love with. These factors can be broadly categorized into social, environmental and biological influences. From a social poi...

Different societies in the world have evolved with different languages and other elements of communication. According to Leavitt & Mueller communication is the process of exchanging information or imparting ideas and feelings. Communication is divided into two main categories: verbal and nonverbal communication. Verbal communication is the type that involves the use of sound through the mouth to communicate, while the non-verbal type involves the use of gestures, body language, atmospherics, fac...

As literary concepts, dramatis personae emerge in the works of Vladimir Propp in reference to the tendency of fairy tales to incorporate a broad range of character types. One such persona in Collodi’s tale is the protagonist Pinocchio around which the story revolves. The author creates a series of events that characterize the escapades of his central character around which the story revolves. He further develops numerous characters including helpers and villains that help his storytelling as t...

Through his two poems, The Unknown Citizen and Musee des Beaux Arts Wystan Hugh Auden explores the human condition through time, expressing ordinary aspects of people’s interactions on a daily basis. The mundane nature of the human existence is clearly presented in Auden’s work using different literary devices. Most of his poetry is means to evoke the fear and terror of human existence in times of great uncertainties. Perhaps in so doing Auden hoped to remind his audience of the true nature ...

While developing his plot, Collodi seeks to engage the reader in his story by inflaming certain passions that help reinforce the moral of the story. When you tell a story to a broad audience, there are likely to be indifferent interpretations and perceptions of the underlying message. As a result, the response to the story depends on whether the reader in question is actual, intended, ideal, or resisting. The primary focus here is the perception of the ideal reader to the development of the stor...

The speech traces the U.S – Cuban political relationship to the period before the abolishment of slavery and the role of the American civil war in this relationship. The speaker notes that the civil war was not just about the future of the United States but of the world. Indeed the participants of that war viewed it as such. Hitherto, asserts the speaker, historians have misunderstood and, therefore, misrepresented the position of the American civil war in the history of the transatlantic and ...

Indian classical music has its fundamental roots in the culture and ways of the Indian people. As a genre Indian classical music is comprised of the North Indian classical music tradition of called Hindustani and the South Indian tradition known as the Carnatic. While the two sub-genres were initially one, the invasion of Indian by Moguls around 13th century divided them into distinct genres as each culture evolved independently. Hindustani spread in the northern regions of India where the Mogul...

According to Noam Chomsky language is innate in human beings. That means that children inherit the ability to learn and speak a language from their parents. Thus children do not necessarily need to be taught a language in order to speak it. The documentary presents two cases to support this claim. First, consider two parents, one corrects their child every time it makes a mistake and the other one doesn’t. If language was learnt rather than inherited or coded in human genetics, then logic dict...