Copenhagen Business School

This document is an analysis of the feasibility and challenges for Foley Wines Limited, a New Zealand-based wine company, to expand its operations into the Australian market. The key points covered in the document are: SWOT Analysis: Strengths: Foley Wines has a strong and diverse brand portfolio that could appeal to various market segments in Australia. Weaknesses: Foley Wines has a limited international presence, with its focus mainly on the New Zealand market, and may lack experience i...

Exam set with all my answers. I got a C for this product.

Summary of the course

Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20

Summary of the article "Servicescapes: the impact of physical surroundings on customers and employees" written by Mary Jo Bitner Summary is made from the article from Journal of Marketing, 56(2), 55-71

En samling af forelæsningsnoter, forelæsningsslides og lærebøger (Fundamentals of corporate finance, Hillier et. al, McGraw-Hill, 2014). God som opslagsværk i pensum

En samling af forelæsningsnoter, forelæsningsslides og lærebog (Marketing Management, Kotler et. al., Pearson/Prentice Hall, 2012). God som opslagsværk i pensum