Erasmus Universiteit Rotterdam (EUR) • Marketing Management

An overview of all lecture notes of the course. I got an 8 for the exam using these notes.

Guest lecture (session 9) of The House of Marketing summarised for the 2025 december exam.

slides + summary of articles Consumer Memory and Learning Braun, K. A. (1999). Postexperience advertising effects on consumer memory. Journal of Consumer Research, 25(4), 319–334. John, D. R., Loken, B., Kim, K., & Monga, A. B. (2006). Brand concept maps: A methodology for identifying brand association networks. Journal of Marketing Research, 43(4), 549–563. Consumer Motivation Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (2010). Going green to be seen: Status, reputation,...

Summary of all articles from the Consumer Behavior course (BM01MM)

This is a summary of the subject Marketing Strategy Research at Rotterdam School of Management. It includes all notes from class and lots of pictures to make the concepts clear. I got an 8.9 with this summary.

This is an extensive summary of the subject Consumer Psychology and Emerging Technologies at Erasmus University RSM. It includes all notes from class and examples and the summaries from the papers that were dealt with. I got a 9 with this summary.

This is an extensive summary of the subject Marketing Strategy at RSM Erasmus University. It includes all notes from class and examples and some exam questions at the end. I got a 9.5 with this summary.

A comprehensive overview of all the lecture notes of RSM's Marketing Management master core course Consumer Behavior. With these lecture notes I scored a 8.5 on the exam! At the end of the document there are also some practice exam questions.

A summary of selected chapters from "The Student's Guide to Cognitive Neuroscience", 4th edition, Jamie Ward. This summary contains chapter 2, 3 and 4 as part of the Neuromarketing elective at Rotterdam School of Management, Erasmus University.

This concise summary of 21 pages contains all the readings (textbook + articles), case studies & guest lectures of the elective course Platform Economics and Marketing (BMME193). By learning this summary you are fully prepared for the exam. The textbook summarized is: Platform strategies : a guidebook for entrepreneurs in the platform economy. The guest lectures were about HousingAnywhere and Huispedia. The case studies were 'Updating Dating' and 'Managing Online Reviews on TripAdviso...