Erasmus Universiteit Rotterdam (EUR) • Marketing Management
Latest uploads for Marketing Management at Erasmus Universiteit Rotterdam (EUR). Looking for Marketing Management notes at Erasmus Universiteit Rotterdam (EUR)? We have lots of notes, study guides and study notes available for Marketing Management at Erasmus Universiteit Rotterdam (EUR).
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Courses Marketing Management at Erasmus Universiteit Rotterdam (EUR)
Notes available for the following courses of Marketing Management at Erasmus Universiteit Rotterdam (EUR)
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Advertisement and Communication BMME053 1
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BM01MM BM01MM 2
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BM04MM 1
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BM05MM BM05MM 1
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BMME100: Pricing: Creating and Capturing value BMME100 1
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BT1203 1
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Choice Architecture BMME059 1
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Consumer Behavior BM01MM 4
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Consumer Behaviour BM01MM 2
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Consumer Marketing Research BM02MM 6
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Consumer Psychology and Emerging Technologies 1
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Customer Centricity 1
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Marketing Strategy BM04MM 5
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Marketing Strategy Research BM05MM 4
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Neuromarketing 3
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Platform Economics and Marketing BMME193 1
Popular books Erasmus Universiteit Rotterdam (EUR) • Marketing Management
J. Armstrong, J. Scott Armstrong • ISBN 9781403913432
Latest notes & summaries Erasmus Universiteit Rotterdam (EUR) • Marketing Management
Summary of all articles from the Consumer Behavior course (BM01MM)
- Summary
- • 42 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behavior
Preview 4 out of 42 pages
Summary of all articles from the Consumer Behavior course (BM01MM)
This is a summary of the subject Marketing Strategy Research at Rotterdam School of Management. It includes all notes from class and lots of pictures to make the concepts clear. I got an 8.9 with this summary.
- Summary
- • 33 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy Research
Preview 4 out of 33 pages
This is a summary of the subject Marketing Strategy Research at Rotterdam School of Management. It includes all notes from class and lots of pictures to make the concepts clear. I got an 8.9 with this summary.
This is an extensive summary of the subject Consumer Psychology and Emerging Technologies at Erasmus University RSM. It includes all notes from class and examples and the summaries from the papers that were dealt with. I got a 9 with this summary.
- Summary
- • 46 pages's •
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Erasmus Universiteit Rotterdam•Consumer Psychology and Emerging Technologies
Preview 4 out of 46 pages
This is an extensive summary of the subject Consumer Psychology and Emerging Technologies at Erasmus University RSM. It includes all notes from class and examples and the summaries from the papers that were dealt with. I got a 9 with this summary.
This is an extensive summary of the subject Marketing Strategy at RSM Erasmus University. It includes all notes from class and examples and some exam questions at the end. I got a 9.5 with this summary.
- Summary
- • 54 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
Preview 4 out of 54 pages
This is an extensive summary of the subject Marketing Strategy at RSM Erasmus University. It includes all notes from class and examples and some exam questions at the end. I got a 9.5 with this summary.
A comprehensive overview of all the lecture notes of RSM's Marketing Management master core course Consumer Behavior. With these lecture notes I scored a 8.5 on the exam! At the end of the document there are also some practice exam questions.
- Class notes
- • 55 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behavior
Preview 4 out of 55 pages
A comprehensive overview of all the lecture notes of RSM's Marketing Management master core course Consumer Behavior. With these lecture notes I scored a 8.5 on the exam! At the end of the document there are also some practice exam questions.
A summary of selected chapters from "The Student's Guide to Cognitive Neuroscience", 4th edition, Jamie Ward. This summary contains chapter 2, 3 and 4 as part of the Neuromarketing elective at Rotterdam School of Management, Erasmus University.
- Package deal
- Summary
- • 24 pages's •
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Erasmus Universiteit Rotterdam•Neuromarketing
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Neuromarketing lecture notes, practice exam questions & summary book• Byweiweihu
Preview 3 out of 24 pages
A summary of selected chapters from "The Student's Guide to Cognitive Neuroscience", 4th edition, Jamie Ward. This summary contains chapter 2, 3 and 4 as part of the Neuromarketing elective at Rotterdam School of Management, Erasmus University.
A comprehensive overview of all the lecture notes of RSM's elective Neuromarketing. With these lecture notes I scored a 9.8 on the exam! At the end of the document there are also some practice exam questions.
- Package deal
- Class notes
- • 73 pages's •
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Erasmus Universiteit Rotterdam•Neuromarketing
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Neuromarketing lecture notes, practice exam questions & summary book• Byweiweihu
Preview 4 out of 73 pages
A comprehensive overview of all the lecture notes of RSM's elective Neuromarketing. With these lecture notes I scored a 9.8 on the exam! At the end of the document there are also some practice exam questions.
This concise summary of 21 pages contains all the readings (textbook + articles), case studies & guest lectures of the elective course Platform Economics and Marketing (BMME193). By learning this summary you are fully prepared for the exam. The textbook summarized is: Platform strategies : a guidebook for entrepreneurs in the platform economy. The guest lectures were about HousingAnywhere and Huispedia. The case studies were 'Updating Dating' and 'Managing Online Reviews on TripAdviso...
- Summary
- • 21 pages's •
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Erasmus Universiteit Rotterdam•Platform Economics and Marketing
Preview 3 out of 21 pages
This concise summary of 21 pages contains all the readings (textbook + articles), case studies & guest lectures of the elective course Platform Economics and Marketing (BMME193). By learning this summary you are fully prepared for the exam. The textbook summarized is: Platform strategies : a guidebook for entrepreneurs in the platform economy. The guest lectures were about HousingAnywhere and Huispedia. The case studies were 'Updating Dating' and 'Managing Online Reviews on TripAdviso...
Lecture notes for thee course Marketing Strategy at the MSc Marketing Management
- Class notes
- • 49 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
Preview 4 out of 49 pages
Lecture notes for thee course Marketing Strategy at the MSc Marketing Management
Lecture notes of the Marketing Strategy Research course from Marketing Management
- Class notes
- • 18 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy Research
Preview 3 out of 18 pages
Lecture notes of the Marketing Strategy Research course from Marketing Management