Erasmus Universiteit Rotterdam (EUR) • Marketing Management
Latest uploads for Marketing Management at Erasmus Universiteit Rotterdam (EUR). Looking for Marketing Management notes at Erasmus Universiteit Rotterdam (EUR)? We have lots of notes, study guides and study notes available for Marketing Management at Erasmus Universiteit Rotterdam (EUR).
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Courses Marketing Management at Erasmus Universiteit Rotterdam (EUR)
Notes available for the following courses of Marketing Management at Erasmus Universiteit Rotterdam (EUR)
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Advertisement and Communication BMME053 1
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BM01MM BM01MM 2
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BM04MM 1
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BM05MM BM05MM 1
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BMME100: Pricing: Creating and Capturing value BMME100 1
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BT1203 1
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Choice Architecture BMME059 1
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Consumer Behavior BM01MM 4
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Consumer Behaviour BM01MM 2
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Consumer Marketing Research BM02MM 6
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Consumer Psychology and Emerging Technologies 1
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Customer Centricity 1
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Marketing Strategy BM04MM 5
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Marketing Strategy Research BM05MM 4
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Neuromarketing 3
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Platform Economics and Marketing BMME193 1
Popular books Erasmus Universiteit Rotterdam (EUR) • Marketing Management
J. Armstrong, J. Scott Armstrong • ISBN 9781403913432
Latest notes & summaries Erasmus Universiteit Rotterdam (EUR) • Marketing Management
Notes on lectures of the course Customer Centricity in the MSc Maketing Management
- Class notes
- • 15 pages's •
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Erasmus Universiteit Rotterdam•Customer Centricity
Preview 2 out of 15 pages
Notes on lectures of the course Customer Centricity in the MSc Maketing Management
Lecture notes for the Marketing Management course Consumer Marketing Research + slides
- Class notes
- • 33 pages's •
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Erasmus Universiteit Rotterdam•Consumer Marketing Research
Preview 4 out of 33 pages
Lecture notes for the Marketing Management course Consumer Marketing Research + slides
Full lecture notes of the Marketing Management course Consumer Behavior
- Class notes
- • 33 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behavior
Preview 4 out of 33 pages
Full lecture notes of the Marketing Management course Consumer Behavior
This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.
- Book
- Summary
- • 58 pages's •
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Erasmus Universiteit Rotterdam•Advertisement and Communication
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Persuasive Advertising • J. Armstrong, J. Scott Armstrong• ISBN 9781403913432
Preview 4 out of 58 pages
This summary is written by someone who attented everything and was passionate about the subject. It is a long read (around 60 pages), but reading 1000+ slides and 400 pages of a evidence based book is definitely take more time ;). This summary is as clean as can be, with clear examples from the book and the lectures. ALL THE INFORMATION YOU NEED.
Are you feeling overwhelmed by all the material taught on the human brain and research in the neuromarketing field? These notes are written in a way that follows a logical flow of all the material touched upon in class, videos to watch at home, articles assigned, and chapters of the book. This will help you prepare for the exam best without having to go back and forth between everything you have to study.
- Book
- Class notes
- • 74 pages's •
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Erasmus Universiteit Rotterdam•Neuromarketing
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The Student\'s Guide to Cognitive Neuroscience • Jamie Ward• ISBN 9781848722729
Preview 4 out of 74 pages
Are you feeling overwhelmed by all the material taught on the human brain and research in the neuromarketing field? These notes are written in a way that follows a logical flow of all the material touched upon in class, videos to watch at home, articles assigned, and chapters of the book. This will help you prepare for the exam best without having to go back and forth between everything you have to study.
The content of the Choice Architecture class can be overwhelming at the beginning... in this document, you will find notes from all classes to help you follow the lectures better and understand the material that the professor is explaining.
- Class notes
- • 36 pages's •
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Erasmus Universiteit Rotterdam•Choice Architecture
Preview 4 out of 36 pages
The content of the Choice Architecture class can be overwhelming at the beginning... in this document, you will find notes from all classes to help you follow the lectures better and understand the material that the professor is explaining.
Summary of all the articles and cases for Marketing Strategy. This summary includes all obligatory readings and cases. I have updated the summary after the exam to make sure all important information is included. 
 
The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master's program Marketing Management at Erasmus University (RSM).
- Summary
- • 7 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
Preview 2 out of 7 pages
Summary of all the articles and cases for Marketing Strategy. This summary includes all obligatory readings and cases. I have updated the summary after the exam to make sure all important information is included. 
 
The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master's program Marketing Management at Erasmus University (RSM).
Summary of all the lectures of Marketing Strategy. This summary includes lecture notes and screenshots of the most important figures from the slides. I have updated the summary after the exam, so all important information is covered. 
 
The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master program Marketing Management at the Erasmus University (RSM).
- Package deal
- Summary
- • 11 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Summary Marketing Strategy: lectures, articles & cases | MSc Marketing Management | Erasmus University - RSM• By Daniquedhs
Preview 2 out of 11 pages
Summary of all the lectures of Marketing Strategy. This summary includes lecture notes and screenshots of the most important figures from the slides. I have updated the summary after the exam, so all important information is covered. 
 
The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master program Marketing Management at the Erasmus University (RSM).
Complete summary of all the lectures, tutorials and cases of the course Marketing Strategy Research given by Xi Chen in the master program Marketing Management. 
Good luck with studying!
- Summary
- • 7 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy Research
Preview 2 out of 7 pages
Complete summary of all the lectures, tutorials and cases of the course Marketing Strategy Research given by Xi Chen in the master program Marketing Management. 
Good luck with studying!
Summary of all the content for the CMR exam. It's an open book (if its the same as in 2023), so print this document out and get the same result as I had (8.0)!
- Summary
- • 15 pages's •
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Erasmus Universiteit Rotterdam•Consumer Marketing Research
Preview 2 out of 15 pages
Summary of all the content for the CMR exam. It's an open book (if its the same as in 2023), so print this document out and get the same result as I had (8.0)!