Erasmus Universiteit Rotterdam (EUR) • Marketing Management
Latest uploads for Marketing Management at Erasmus Universiteit Rotterdam (EUR). Looking for Marketing Management notes at Erasmus Universiteit Rotterdam (EUR)? We have lots of notes, study guides and study notes available for Marketing Management at Erasmus Universiteit Rotterdam (EUR).
-
37
- 0
-
4
Courses Marketing Management at Erasmus Universiteit Rotterdam (EUR)
Notes available for the following courses of Marketing Management at Erasmus Universiteit Rotterdam (EUR)
-
Advertisement and Communication BMME053 1
-
BM01MM BM01MM 2
-
BM04MM 1
-
BM05MM BM05MM 1
-
BMME100: Pricing: Creating and Capturing value BMME100 1
-
BT1203 1
-
Choice Architecture BMME059 1
-
Consumer Behavior BM01MM 4
-
Consumer Behaviour BM01MM 2
-
Consumer Marketing Research BM02MM 6
-
Consumer Psychology and Emerging Technologies 1
-
Customer Centricity 1
-
Marketing Strategy BM04MM 5
-
Marketing Strategy Research BM05MM 4
-
Neuromarketing 3
-
Platform Economics and Marketing BMME193 1
Popular books Erasmus Universiteit Rotterdam (EUR) • Marketing Management
J. Armstrong, J. Scott Armstrong • ISBN 9781403913432
Latest notes & summaries Erasmus Universiteit Rotterdam (EUR) • Marketing Management
This extensive and detailed summary of the course Marketing Strategy is all you need to prepare for the exam! It covers all the lectures, case studies and the MC practice questions + answers as presented in class. The summary is written in the academic year 2023/2024. I scored a 9.4 after studying this summary only, and so can you!
- Summary
- • 37 pages's •
-
Erasmus Universiteit Rotterdam•Marketing Strategy
Preview 4 out of 37 pages
This extensive and detailed summary of the course Marketing Strategy is all you need to prepare for the exam! It covers all the lectures, case studies and the MC practice questions + answers as presented in class. The summary is written in the academic year 2023/2024. I scored a 9.4 after studying this summary only, and so can you!
Marketing Startegy Summary of all lectures including guest lectures by The House of Marketing and Renoon. Contains all concepts from articles and lecture recordings necessary for the exam.
- Summary
- • 47 pages's •
-
Erasmus Universiteit Rotterdam•BM04MM
Preview 4 out of 47 pages
Marketing Startegy Summary of all lectures including guest lectures by The House of Marketing and Renoon. Contains all concepts from articles and lecture recordings necessary for the exam.
Summary of all the lectures of this course, including case materials.
- Summary
- • 32 pages's •
-
Erasmus Universiteit Rotterdam•Marketing Strategy Research
Preview 4 out of 32 pages
Summary of all the lectures of this course, including case materials.
Lecture summary from the course Marketing Strategy. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! Compared to last year, some sessions are in different order, or some content is a little extra for you this year, but might come in handy. Good luck!! 
 
 
(It does not include guest lecture content for copyright reasons.)
- Package deal
- Summary
- • 39 pages's •
-
Erasmus Universiteit Rotterdam
-
MM Block 2: everything you need• By EUR2023
Preview 4 out of 39 pages
Lecture summary from the course Marketing Strategy. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! Compared to last year, some sessions are in different order, or some content is a little extra for you this year, but might come in handy. Good luck!! 
 
 
(It does not include guest lecture content for copyright reasons.)
Lecture summary from the course Marketing Strategy Research. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! It includes a practice exam with answers so you can prepare for your actual exam. Good luck!!
- Package deal
- Summary
- • 44 pages's •
-
Erasmus Universiteit Rotterdam
-
MM Block 2: everything you need• By EUR2023
Preview 4 out of 44 pages
Lecture summary from the course Marketing Strategy Research. I took this course last year but made it up-to-date with this year's slides, so you're all good to go! It includes a practice exam with answers so you can prepare for your actual exam. Good luck!!
This is an extensive summary of the subject Consumer Behaviour at Rotterdam School of Management. It includes all notes from class and examples. I got an 8.5 with this summary.
- Summary
- • 53 pages's •
-
Erasmus Universiteit Rotterdam•Consumer Behaviour
Preview 4 out of 53 pages
This is an extensive summary of the subject Consumer Behaviour at Rotterdam School of Management. It includes all notes from class and examples. I got an 8.5 with this summary.
Hi! 
I made a mindmap of all lecture slides. The mindmap contains all necessary information for the exam and can be printed on 2x A3 papers, so you do not have to struggle with lots and lots of paper during your open book exam. A nice bonus is that we save some trees in the process! 
 (please keep in mind that the lettertype when printed is small, so if you find that uncomfortable, maybe this option is not for you)
- Other
- • 1 pages's •
-
Erasmus Universiteit Rotterdam•Consumer Behaviour
Preview 1 out of 1 pages
Hi! 
I made a mindmap of all lecture slides. The mindmap contains all necessary information for the exam and can be printed on 2x A3 papers, so you do not have to struggle with lots and lots of paper during your open book exam. A nice bonus is that we save some trees in the process! 
 (please keep in mind that the lettertype when printed is small, so if you find that uncomfortable, maybe this option is not for you)
This file contains a quick overview of all analyses and their respective outputs and result sections which is where the exam will mostly be about! I took this with me to the exam and it was my saviour ;) It is great to link the analyses to how their interpretations look in your head by studying this overview. Combine this with the summary and you're good to go!
- Package deal
- Summary
- • 16 pages's •
-
Erasmus Universiteit Rotterdam•Consumer Marketing Research
-
Bundle MM block 1: CB CMR (5 files)• By EUR2023
Preview 2 out of 16 pages
This file contains a quick overview of all analyses and their respective outputs and result sections which is where the exam will mostly be about! I took this with me to the exam and it was my saviour ;) It is great to link the analyses to how their interpretations look in your head by studying this overview. Combine this with the summary and you're good to go!
Consumer Marketing Research lecture summaries. I took the course last year and all the lecture content is similar, but only in a different order. The content is the same as I went through all this year's slides as well. Combine this with my other CMR files and you're all set for the exam!
- Package deal
- Summary
- • 39 pages's •
-
Erasmus Universiteit Rotterdam•Consumer Marketing Research
-
Bundle MM block 1: CB CMR (5 files)• By EUR2023
Preview 4 out of 39 pages
Consumer Marketing Research lecture summaries. I took the course last year and all the lecture content is similar, but only in a different order. The content is the same as I went through all this year's slides as well. Combine this with my other CMR files and you're all set for the exam!
Workshop exercises from CMR workshops in which Romain provided exercises to practice. In this file it is all put together in a nice overview to study the outputs and interpretation for the exam. I included last year's at the end for additional practice materials :)
- Package deal
- Summary
- • 20 pages's •
-
Erasmus Universiteit Rotterdam•Consumer Marketing Research
-
Bundle MM block 1: CB CMR (5 files)• By EUR2023
Preview 3 out of 20 pages
Workshop exercises from CMR workshops in which Romain provided exercises to practice. In this file it is all put together in a nice overview to study the outputs and interpretation for the exam. I included last year's at the end for additional practice materials :)