Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
Latest uploads for MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR). Looking for MSc Marketing Management notes at Erasmus Universiteit Rotterdam (EUR)? We have lots of notes, study guides and study notes available for MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR).
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Courses MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR)
Notes available for the following courses of MSc Marketing Management at Erasmus Universiteit Rotterdam (EUR)
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Advertising and Communication BMME053 2
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Branding FEM11031 1
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Communication & Advertising 1
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Consumer Behavior BM01MM 1
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Consumer Behaviour BM01MM 4
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Consumer Marketing Research BM02MM 3
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Marketing Strategy MB04MM 11
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Marketing Strategy Research BM05MM 1
Popular books Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
J. Armstrong • ISBN 9780230285804
Latest notes & summaries Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management
Very well structured lecture notes - all 7 - including a recap with example questions. All tutorials, case studies and lectures are being discussed. All I needed for the exam was this document.
- Package deal
- Class notes
- • 35 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy Research
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Block 2 MM: Marketing Strategy + Research• Byriannestals
Preview 4 out of 35 pages
Very well structured lecture notes - all 7 - including a recap with example questions. All tutorials, case studies and lectures are being discussed. All I needed for the exam was this document.
Very well structured lecture notes of all 10 lectures. Complete overview of course material including case studies of LGE, TomTom, New Coke, Cialis, Danone, Renova, etc... All I needed for my exam was this document.
- Package deal
- Class notes
- • 50 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Block 2 MM: Marketing Strategy + Research• Byriannestals
Preview 4 out of 50 pages
Very well structured lecture notes of all 10 lectures. Complete overview of course material including case studies of LGE, TomTom, New Coke, Cialis, Danone, Renova, etc... All I needed for my exam was this document.
All 7 lectures are captured in this document, very well structured. Including a practice exam (questions + answers). My grade: 8.5
- Package deal
- Class notes
- • 47 pages's •
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Erasmus Universiteit Rotterdam•Consumer Marketing Research
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Block 1 MM: Consumer Behavior + Research• Byriannestals
Preview 4 out of 47 pages
All 7 lectures are captured in this document, very well structured. Including a practice exam (questions + answers). My grade: 8.5
All 10 lectures of Dan Schley are discussed in my notes. All you have to know for the exam, even articles are discussed. A clear structure will help you learn for the exam. My grade: 8.0
- Package deal
- Class notes
- • 59 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behaviour
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Block 1 MM: Consumer Behavior + Research• Byriannestals
Preview 4 out of 59 pages
All 10 lectures of Dan Schley are discussed in my notes. All you have to know for the exam, even articles are discussed. A clear structure will help you learn for the exam. My grade: 8.0
This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.
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- Summary
- • 29 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Marketing Strategy summaries• Bylarissavantwestende1
Preview 3 out of 29 pages
This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.
This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.
- Package deal
- Summary
- • 20 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Marketing Strategy summaries• Bylarissavantwestende1
Preview 3 out of 20 pages
This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.
A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.
- Package deal
- Summary
- • 9 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behaviour
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Consumer Behavior summaries (BM01MM)• Bylarissavantwestende1
Preview 2 out of 9 pages
A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.
A summary of all the material for Consumer Marketing Research (only lectures). It includes concept definitions, steps of the marketing research process, how to interpret R output, and screenshots of important lecture slides etcetera.
- Summary
- • 33 pages's •
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Erasmus Universiteit Rotterdam•Consumer Marketing Research
Preview 4 out of 33 pages
A summary of all the material for Consumer Marketing Research (only lectures). It includes concept definitions, steps of the marketing research process, how to interpret R output, and screenshots of important lecture slides etcetera.
A summary of all the articles mandatory for the exam. A focus on the theoretical frameworks and findings/conclusions (no methods). Written for the October 2021 exam.
- Package deal
- Summary
- • 24 pages's •
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Erasmus Universiteit Rotterdam•Consumer Behaviour
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Consumer Behavior summaries (BM01MM)• Bylarissavantwestende1
Preview 3 out of 24 pages
A summary of all the articles mandatory for the exam. A focus on the theoretical frameworks and findings/conclusions (no methods). Written for the October 2021 exam.
All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.
- Book & Paket-Deal
- Summary
- • 127 pages's •
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Erasmus Universiteit Rotterdam•Marketing Strategy
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Principles of Marketing • Phil T. Kotler, Philip Kotler• ISBN 9781292269566
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SAVE! Principles of Marketing 8th (DOC1) complete summary (DOC2) 133 Q&A• ByScriptiebibliotheek
Preview 6 out of 127 pages
All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.