Hanzehogeschool Groningen (HANZE) • International Communication

All theory required for the 2.3 exam made into possible exam questions to make it easy to practice. All answers to the practice questions are included. If you make sure you can ask yourself each of the practice questions and answer correctly, you will have a sufficient mark easily. Personal grade by studying this summary: 7,6 Communication and research theory 2 (IC 2.3)

Summary about communication theory, block 2.2 at the Hanze University of Applied Sciences. Also contains lecture notes and a summary of the chapters of the book: 1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13 and 14

Summary about media Theory, from block 2.2 at the Hanze University of Applied Sciences. With notes from the lectures and the chapters 4, 7, 8, 9, 10, 11, 14 & 16 from the book: Visual Language: Perspectives for both makers and users Van den Broek, J., Koetsenruijter, W., De Jong, J. & Smit, L. (2012)

Document includes: - Kotler readings (chapters 1-3, 7-14, 17-18) - Research lectures - ICC

Document includes: - all lectures - readings for Principles and Practice of Social Marketing - readings for Marketing Communications: A European Perspective - GCS Guide 2014 - GCN 2011 - CASI Cards - OASIS - skills - Theory and Research seminars

Contains: - Summary of Visual Language, chapters 1, 2, 3, 4, 5, 6, 7 and 9 - Entrepreneurship Lectures 1, 2, 4, 5, 6, 7 - Media Lectures 3, 4, 5, 6, Seminars 2, 3, 4 - Exam training

Summary of all readings and lectures

Summary of the research part, includes both class notes and those derived from the 'Research! This is it.'

A comprehensive summary of class notes mixed with content from 'Principles of Marketing' textbook. Got an 7 using this!!

Extensive summary of the Global Marketing book by Svend Hollensen for the International Branding exam in year 4. Included chapters are (only relevant theory stated for the exam): Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chaper 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 14 Chapter 16 Chapter 17