HAS Den Bosch (HAS) • International Food and Agribusiness
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Courses International Food and Agribusiness at HAS Den Bosch (HAS)
Notes available for the following courses of International Food and Agribusiness at HAS Den Bosch (HAS)
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Business And Marketing IF2441 2
Latest notes & summaries HAS Den Bosch (HAS) • International Food and Agribusiness
Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)
- Class notes
- • 4 pages's •
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HAS Den Bosch•Business And Marketing
Preview 1 out of 4 pages
Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)
- Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s
- Class notes
- • 3 pages's •
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HAS Den Bosch•Business And Marketing
Preview 1 out of 3 pages
- Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s