Radboud Universiteit Nijmegen (RU) • Master Marketing

Hoofdstukken 1tm9 en 14 en 15, samengevat.

Mindmap summary for the course Methodology for Marketing and Strategy Research (MMSR). Includes factor analysis, (M)AN(C)OVA, multiple regression analysis and SEM/PLS path modelling.

Summary of all articles for the course Marketing & Innovation in the master Marketing and the master Marketing & Entrepreneurship, Radboud University, 2016-2017. Includes the following articles: Tripsas (1997), Hillebrand et al. (2010), Workman (1993), Evanschitzky et al. (2012), Van Kleef et al. (2004), Hauser (1993), Lilien et al. (2002), Füller et al. (2011), Schreier et al. (2012), Van den Hende & Schoormans (2012), Schmidt & Calantone (2002), Berends et al. (2013), Guiltinan (1999), Lee & ...

Summary of all articles for the course International Brand Management in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Goldfarb (2001), Keller (1993), Keller (2016), Tavassoli et al. (2014), Sujan & Bettman (1989), Thompson et al. (2006), Krishnan (1996) Christodoulides et al. (2015), Gensler et al. (2013), Hewett et al. (2016), Batra et al. (2012), Malär et al. (2011), Simonin & Ruth (1998), Muniz & O’Guinn (2001), Bottomley & Holden (2001), Shine et a...

Summary of the articles for the course Marketing Performance in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust et al. (2001), Leroi-Werelds et al. (2014), Zeithaml et al. (2001), Bart et al. (2005), Boulding et al. (2005), Palmatier et al. (2006), Feng et al. (2015), Verhoef & Leeflang (2009), Homburg et al. (2012), Reinartz et a...

Summary of the articles for the course Consumer Behavior in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Bloemer & Kasper (2015) Zhang & Bloemer (2008) Shiv & Fedorikhin (1999) Huber et al. (2004) Van Birgelen et al. (2009) Delcourt et al. (2013) Till et al. (2008) Pochepstova et al. (2008) Neghina et al. (2016)

Summary of the book Consumer Behavior & Marketing Strategy from Peter & Olson, 9th edition. Includes chapters 1 to 10 and 15 to 19 and important exhibits from these chapters. Master Marketing, Consumer Behavior, Radboud University, 2016-2017.