Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 6
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Behavioural Decision making 1
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Brand & Product Management 2
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Building brands for impact EBM073B05 1
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Consumer Psychology EBM074A05 4
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Customer management 3
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Developing for Markets 1
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Digital Marketing Analytics 1
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Digital Marketing Intelligence EBM079B05 1
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Foreign Market Entry Strategies EBM090B05 1
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Human Resource Management 1
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Market engineering 1
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Market Models 1
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Marketing & Consumer Well-being 1
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Marketing and consumer wellbeing EBM192A05 1
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Marketing Research EBB085A05 2
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Marketing Research Methods EBM080A05 6
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Retail & Omnichannel Marketing EBM880B05 3
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Retail Marketing 7
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Strategic Management 1
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Strategy & Innovation Management 1
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
This is a summary of almost all the articles from building brands for impact. The only missing articles are: Lecture 3 reading 1 Lecture 6 reading 2 Lecture 7 reading 1 Lecture 7 reading 4
- Summary
- • 33 pages's •
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Rijksuniversiteit Groningen•building brands for impact
Preview 4 out of 33 pages
This is a summary of almost all the articles from building brands for impact. The only missing articles are: Lecture 3 reading 1 Lecture 6 reading 2 Lecture 7 reading 1 Lecture 7 reading 4
summary of the lectures and the book of B2B marketing
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- • 62 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
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summary of the lectures and the book of B2B marketing
This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
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- Summary
- • 33 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles• Byfrankboneschansker
Preview 5 out of 33 pages
This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
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- Summary
- • 132 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles• Byfrankboneschansker
Preview 5 out of 132 pages
This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!
- Summary
- • 65 pages's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
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This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!
Bevat samenvatting van de artikelen van het vak Foreign Market Entry Strategies
- Summary
- • 34 pages's •
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Rijksuniversiteit Groningen•Foreign Market Entry Strategies
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Bevat samenvatting van de artikelen van het vak Foreign Market Entry Strategies
Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
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- • 50 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
Preview 4 out of 50 pages
Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
All the materials for the exam. 7 as end grade, only by learning this summary.
- Summary
- • 105 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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All the materials for the exam. 7 as end grade, only by learning this summary.
All the relevant articles and lectures. So, also the articles summarized all. Also print screens of the lectures and everything important in it,
- Summary
- • 72 pages's •
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Rijksuniversiteit Groningen•Marketing and consumer wellbeing
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All the relevant articles and lectures. So, also the articles summarized all. Also print screens of the lectures and everything important in it,
All the relevant articles and lectures for the exam. Also includes print screens from the slides/lectures. So, also all the articles are summarized!
- Summary
- • 104 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
Preview 4 out of 104 pages
All the relevant articles and lectures for the exam. Also includes print screens from the slides/lectures. So, also all the articles are summarized!