Rijksuniversiteit Groningen (RUG) • Marketing
Meest recente samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG). Op zoek naar een samenvatting voor Marketing? Wij hebben diverse samenvattingen voor de opleiding Marketing op de Rijksuniversiteit Groningen (RUG).
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Vakken Marketing op de Rijksuniversiteit Groningen (RUG)
Er zijn samenvattingen beschikbaar voor de volgende vakken van Marketing op Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 6
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Behavioural Decision making 1
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Brand & Product Management 2
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Building brands for impact EBM073B05 1
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Consumer Psychology EBM074A05 4
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Customer management 3
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Developing for Markets 1
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Digital Marketing Analytics 1
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Digital Marketing Intelligence EBM079B05 1
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Foreign Market Entry Strategies EBM090B05 1
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Human Resource Management 1
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Market engineering 1
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Market Models 1
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Marketing & Consumer Well-being EBM192A05 2
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Marketing and consumer wellbeing EBM192A05 1
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Marketing Research EBB085A05 2
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Marketing Research Methods EBM080A05 6
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Retail & Omnichannel Marketing EBM880B05 3
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Retail Marketing 7
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Strategic Management 1
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Strategy & Innovation Management 1
Populaire boeken Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Nieuwste samenvattingen Rijksuniversiteit Groningen (RUG) • Marketing
Marketing and consumer well-being summary lectures 1 - 6. Master Marketing Rug.
- College aantekeningen
- • 26 pagina's's •
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Rijksuniversiteit Groningen•Marketing & Consumer Well-being
Voorbeeld 3 van de 26 pagina's
Marketing and consumer well-being summary lectures 1 - 6. Master Marketing Rug.
This is a summary of almost all the articles from building brands for impact. The only missing articles are: Lecture 3 reading 1 Lecture 6 reading 2 Lecture 7 reading 1 Lecture 7 reading 4
- Samenvatting
- • 33 pagina's's •
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Rijksuniversiteit Groningen•building brands for impact
Voorbeeld 4 van de 33 pagina's
This is a summary of almost all the articles from building brands for impact. The only missing articles are: Lecture 3 reading 1 Lecture 6 reading 2 Lecture 7 reading 1 Lecture 7 reading 4
summary of the lectures and the book of B2B marketing
- Samenvatting
- • 62 pagina's's •
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Rijksuniversiteit Groningen•B2B Marketing
Voorbeeld 4 van de 62 pagina's
summary of the lectures and the book of B2B marketing
This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
- Voordeelbundel
- Samenvatting
- • 33 pagina's's •
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Rijksuniversiteit Groningen•B2B Marketing
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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles• Doorfrankboneschansker
Voorbeeld 5 van de 33 pagina's
This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
- Voordeelbundel
- Samenvatting
- • 132 pagina's's •
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Rijksuniversiteit Groningen•B2B Marketing
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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles• Doorfrankboneschansker
Voorbeeld 5 van de 132 pagina's
This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!
- Samenvatting
- • 65 pagina's's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
Voorbeeld 5 van de 65 pagina's
This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!
Bevat samenvatting van de artikelen van het vak Foreign Market Entry Strategies
- Samenvatting
- • 34 pagina's's •
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Rijksuniversiteit Groningen•Foreign Market Entry Strategies
Voorbeeld 4 van de 34 pagina's
Bevat samenvatting van de artikelen van het vak Foreign Market Entry Strategies
Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
- Samenvatting
- • 50 pagina's's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
Voorbeeld 4 van de 50 pagina's
Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
All the materials for the exam. 7 as end grade, only by learning this summary.
- Samenvatting
- • 105 pagina's's •
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Rijksuniversiteit Groningen•Marketing Research Methods
Voorbeeld 4 van de 105 pagina's
All the materials for the exam. 7 as end grade, only by learning this summary.
All the relevant articles and lectures. So, also the articles summarized all. Also print screens of the lectures and everything important in it,
- Samenvatting
- • 72 pagina's's •
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Rijksuniversiteit Groningen•Marketing and consumer wellbeing
Voorbeeld 4 van de 72 pagina's
All the relevant articles and lectures. So, also the articles summarized all. Also print screens of the lectures and everything important in it,