Rijksuniversiteit Groningen (RUG) • Marketing Analytics & Data Science
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Courses Marketing Analytics & Data Science at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing Analytics & Data Science at Rijksuniversiteit Groningen (RUG)
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Companies, Brands, and Consumers EBM215A05 3
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Customer Models EBM076A05 2
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Data Engineering for MADS EBM213A05 5
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Data Science Methods for MADS EBM216A05 7
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Market Models EBM077A05 6
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Retail & Omnichannel Marketing EBM880B05 6
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Statistical Learning in Marketing EBM214A05 3
Popular books Rijksuniversiteit Groningen (RUG) • Marketing Analytics & Data Science
Peter C. Verhoef, Edwin Kooge • ISBN 9781138837973
Koen H. Pauwels, Jaap E. Wieringa • ISBN 9781493920853
Jaap E. Wieringa, Koen H. Pauwels • ISBN 9781493920860
Chris Chapman, Elea Mcdonnell Feit • ISBN 9783319144351
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing Analytics & Data Science
Includes answers for Quiz 1, Quiz 5, Quiz 6 and a Full Practice Exam for Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.
- Book
- Summary
- • 11 pages's •
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Rijksuniversiteit Groningen•Data Engineering for MADS
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Creating Value with Big Data Analytics • Peter C. Verhoef, Edwin Kooge• ISBN 9781138837973
Preview 2 out of 11 pages
Includes answers for Quiz 1, Quiz 5, Quiz 6 and a Full Practice Exam for Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.
Extensive Summary of Lecture 1 and 2 for Statistical Learning in Marketing (EBM214A05), including complete R introduction, guide and function cheat sheets, in-depth summary of lecture 2 and R-code interpretation. Check out the complete summary bundle for the best value.
- Summary
- • 31 pages's •
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Rijksuniversiteit Groningen•Statistical Learning in Marketing
Preview 4 out of 31 pages
Extensive Summary of Lecture 1 and 2 for Statistical Learning in Marketing (EBM214A05), including complete R introduction, guide and function cheat sheets, in-depth summary of lecture 2 and R-code interpretation. Check out the complete summary bundle for the best value.
This summary includes: Lecture 3, Lecture 4, Paper 5, Paper 6, Paper 7. Which is the material for Week 2 and very important for Team Assignment 1 of Retail & Omnichannel Marketing (EBM880B05), part of MADS and Marketing Management. Check out the complete summary bundle for the best value.
- Summary
- • 24 pages's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
Preview 3 out of 24 pages
This summary includes: Lecture 3, Lecture 4, Paper 5, Paper 6, Paper 7. Which is the material for Week 2 and very important for Team Assignment 1 of Retail & Omnichannel Marketing (EBM880B05), part of MADS and Marketing Management. Check out the complete summary bundle for the best value.
Extensive Summary of Lecture 1 and 2 + Modeling Marketing (Chapter 1, 2 and 3) for Market Models (EBM077A05). Check out the complete summary bundle for the best value.
- Book
- Summary
- • 55 pages's •
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Rijksuniversiteit Groningen•Market Models
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Modeling Markets • Koen H. Pauwels, Jaap E. Wieringa• ISBN 9781493920853
Preview 4 out of 55 pages
Extensive Summary of Lecture 1 and 2 + Modeling Marketing (Chapter 1, 2 and 3) for Market Models (EBM077A05). Check out the complete summary bundle for the best value.
This summary includes: Lecture 1 + Lecture 2. Which is the material for Week 1 and 2 of Data Science Methods for MADS (EBM215A05). Check out the complete summary bundle for the best value.
- Summary
- • 41 pages's •
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Rijksuniversiteit Groningen•Data Science Methods for MADS
Preview 4 out of 41 pages
This summary includes: Lecture 1 + Lecture 2. Which is the material for Week 1 and 2 of Data Science Methods for MADS (EBM215A05). Check out the complete summary bundle for the best value.
This summary includes: Lecture 2 + Verhoef (Chapter 1, Chapter 2, Chapter 3, Chapter 4 and Chapter 5). Which is the material for Week 2 of Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.
- Book
- Summary
- • 47 pages's •
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Rijksuniversiteit Groningen•Data Engineering for MADS
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Creating Value with Big Data Analytics • Peter C. Verhoef, Edwin Kooge• ISBN 9781138837973
Preview 4 out of 47 pages
This summary includes: Lecture 2 + Verhoef (Chapter 1, Chapter 2, Chapter 3, Chapter 4 and Chapter 5). Which is the material for Week 2 of Data Engineering for MADS (EBM213A05). Check out the complete summary bundle for the best value.
Summary of Week 3 and 4 (Lecture 5 + 6) for Companies, Brands, and Consumers (EBM215A05). Check out the complete summary bundle for the best value.
- Summary
- • 14 pages's •
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Rijksuniversiteit Groningen•Companies, Brands, and Consumers
Preview 2 out of 14 pages
Summary of Week 3 and 4 (Lecture 5 + 6) for Companies, Brands, and Consumers (EBM215A05). Check out the complete summary bundle for the best value.
Summary of Week 2 (Lecture 3 + 4) for Companies, Brands, and Consumers (EBM215A05). Check out the complete summary bundle for the best value.
- Summary
- • 8 pages's •
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Rijksuniversiteit Groningen•Companies, Brands, and Consumers
Preview 2 out of 8 pages
Summary of Week 2 (Lecture 3 + 4) for Companies, Brands, and Consumers (EBM215A05). Check out the complete summary bundle for the best value.
The best complete summary for Statistical Learning in Marketing for MADS (EBM214A05), it includes: All Lectures and an extensive step-by-step guide for Team Assignment 1. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. Note that this course has no exam and no readings. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
- Package deal
- Summary
- • 152 pages's •
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Rijksuniversiteit Groningen•Statistical Learning in Marketing
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The Complete Statistical Learning in Marketing for MADS Premium Study Pack• Bymadsmadlad
Preview 4 out of 152 pages
The best complete summary for Statistical Learning in Marketing for MADS (EBM214A05), it includes: All Lectures and an extensive step-by-step guide for Team Assignment 1. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. Note that this course has no exam and no readings. 100% of profit from this summary is donated to local Groningen NGOs, as well as national ones.
The best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as national ones.
- Book & Paket-Deal
- Case
- • 36 pages's •
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Rijksuniversiteit Groningen•Statistical Learning in Marketing
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R for Marketing Research and Analytics • Chris Chapman, Elea Mcdonnell Feit• ISBN 9783319144351
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The Complete Statistical Learning in Marketing for MADS Premium Study Pack• Bymadsmadlad
Preview 5 out of 36 pages
The best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as national ones.