Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 1
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Building Brand for Impact EBM073B05 1
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Building Brands for Impact EBM073B05 2
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Consumer Psychology EBM074A05 4
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EBM192A05 EBM192A05 1
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Innovation & Entrepreneurship EBM621A05 1
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Managing Customer Experience and Value EBM075B05 8
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Marketing and Consumer Well-Being EBM192A05 1
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Marketing communication EBM078A05 1
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Marketing research methods EBM080A05 1
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Retail & Omni-Channel Marketing 1
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Retail & Omnichannel Marketing EBM880B05 3
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Retail Marketing 1
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Strategic Marketing For MSc Marketing EBM081C05 4
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
All the relevant articles and lectures for the exam. All summarized per week and broadly discussed. So, also includes summaries of all the articles. Also print screens from the slides/lectures in it.
- Summary
- • 83 pages's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
Preview 4 out of 83 pages
All the relevant articles and lectures for the exam. All summarized per week and broadly discussed. So, also includes summaries of all the articles. Also print screens from the slides/lectures in it.
This document contains comprehensive summaries of all mandatory articles for the Consumer Psychology (EBM074A05) course. All articles covered in the seminars are described in detail in this summary! This structured summary offers a great basis for successful exam preparation!
- Summary
- • 83 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
Preview 5 out of 83 pages
This document contains comprehensive summaries of all mandatory articles for the Consumer Psychology (EBM074A05) course. All articles covered in the seminars are described in detail in this summary! This structured summary offers a great basis for successful exam preparation!
De samenvatting voor het vak Behavioural Decision Making aan de Rijksuniversiteit Groningen. Alle lessen en de stof die opgegeven is naast de lessen is hier in samengevat. Hiermee heb ik zelf een ruime voldoende weten te halen.
- Summary
- • 25 pages's •
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Rijksuniversiteit Groningen•Behavioural Decision making
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De samenvatting voor het vak Behavioural Decision Making aan de Rijksuniversiteit Groningen. Alle lessen en de stof die opgegeven is naast de lessen is hier in samengevat. Hiermee heb ik zelf een ruime voldoende weten te halen.
A summary of all slides + notes and explanations Comments of the lecturer included
- Summary
- • 44 pages's •
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Rijksuniversiteit Groningen•Human Resource Management
Preview 4 out of 44 pages
A summary of all slides + notes and explanations Comments of the lecturer included
The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc
- Summary
- • 83 pages's •
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Rijksuniversiteit Groningen•Marketing Research
Preview 4 out of 83 pages
The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc
Clear table which includes all lectures and notes made during lectures. Also easy to use during open book exam.
- Summary
- • 51 pages's •
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Rijksuniversiteit Groningen•Marketing Research
Preview 4 out of 51 pages
Clear table which includes all lectures and notes made during lectures. Also easy to use during open book exam.
Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.
- Class notes
- • 127 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Analytics
Preview 4 out of 127 pages
Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.
This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
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- Summary
- • 4 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
Preview 1 out of 4 pages
This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
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- Summary
- • 43 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
Preview 4 out of 43 pages
This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
- Summary
- • 36 pages's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
Preview 4 out of 36 pages
Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...