Rijksuniversiteit Groningen (RUG) • Msc Marketing Management
Latest uploads for Msc Marketing Management at Rijksuniversiteit Groningen (RUG). Looking for Msc Marketing Management notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Msc Marketing Management at Rijksuniversiteit Groningen (RUG).
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Courses Msc Marketing Management at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Msc Marketing Management at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 1
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Brand & Product Management EBM073A05 1
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Brand & Product Management - EBM073A05 1
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Brand and Product Management EBM073A05 1
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Consumer Psychology EBM074A05 1
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EBM081C05 1
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EBM621A05 1
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Marketing and Consumer Well being EBM192A05 1
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Marketing and consumer well-being EBM192A05 2
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Marketing Communication EBM078A05 1
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Marketing Research Methods EBM080A05 2
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Marketing&Consumer Well-being EBM192A05 1
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Msc Marketing Analytics and Data Science EBM880B05 1
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Purchasing EBM037A05 1
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Retail & Omnichannel Marketing EBM880B05 4
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Strategic Marketing EBM081C05 1
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Strategic Marketing EBM081C05 EBM081C05 1
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Msc Marketing Management
These are my notes for the Strategic Marketing exam (Msc Marketing Management)
- Summary
- • 33 pages's •
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Rijksuniversiteit Groningen•EBM081C05
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These are my notes for the Strategic Marketing exam (Msc Marketing Management)
Summary of Mandatory Readings for Brand and Product Management class (MSc Marketing Management).
- Summary
- • 27 pages's •
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Rijksuniversiteit Groningen•Brand and Product Management EBM073A05
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Summary of Mandatory Readings for Brand and Product Management class (MSc Marketing Management).
An extensive summary of the whole course 'marketing and consumer well-being' given at the RUG in the Msc Marketing management, the Msc energy and environmental sciences and the Msc BA-Health. All articles and lectures have been summarized + the summary involves some practice questions. Good luck with studying for the exam! :)
- Summary
- • 70 pages's •
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Rijksuniversiteit Groningen•marketing and consumer well-being
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An extensive summary of the whole course 'marketing and consumer well-being' given at the RUG in the Msc Marketing management, the Msc energy and environmental sciences and the Msc BA-Health. All articles and lectures have been summarized + the summary involves some practice questions. Good luck with studying for the exam! :)
An extensive summary of all the exam material for the course 'marketing research methods', given at the RUG as part of the MSC marketing management. The summary is extensive and therefore, you don't need to buy or read the materials yourself. Good luck with studying for the exam!
- Book
- Summary
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing Research • Naresh K. Malhotra, Dan Nunan• ISBN 9781292265636
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An extensive summary of all the exam material for the course 'marketing research methods', given at the RUG as part of the MSC marketing management. The summary is extensive and therefore, you don't need to buy or read the materials yourself. Good luck with studying for the exam!
An extensive summary of the course 'brand and product management' given at the Rijksuniversiteit Groningen. In the summary, all the articles and lectures that need to be studied for the exam, are being described extensively. Therefore, reading the articles yourself is not necessary. Good luck with studying for the exam!
- Summary
- • 98 pages's •
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Rijksuniversiteit Groningen•Brand & Product Management
Preview 4 out of 98 pages
An extensive summary of the course 'brand and product management' given at the Rijksuniversiteit Groningen. In the summary, all the articles and lectures that need to be studied for the exam, are being described extensively. Therefore, reading the articles yourself is not necessary. Good luck with studying for the exam!
An extensive summary of all the articles and lectures of the course strategic marketing, given at the Rijksuniversiteit Groningen. The summary is extensive and therefore you don't need to read the articles. Good luck with studying!! :)
- Summary
- • 59 pages's •
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Rijksuniversiteit Groningen•Strategic Marketing
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An extensive summary of all the articles and lectures of the course strategic marketing, given at the Rijksuniversiteit Groningen. The summary is extensive and therefore you don't need to read the articles. Good luck with studying!! :)
This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. All the 14 chapters are part of the exam.
- Summary
- • 61 pages's •
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Rijksuniversiteit Groningen•B2B Marketing
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This summary includes all the 14 chapters of the book "Customer Value Marketing" from J-P.R. Thomassen (2020). The summary also includes figures to make the text more clear. All the 14 chapters are part of the exam.
This document consists out of a summary of all the related articles for the course Retail & Omnichannel Marketing 2021/2022.
- Summary
- • 41 pages's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
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This document consists out of a summary of all the related articles for the course Retail & Omnichannel Marketing 2021/2022.
This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...
- Book
- Summary
- • 87 pages's •
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Rijksuniversiteit Groningen•Marketing Communication
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The Psychology of Advertising • Bob M Fennis, Wolfgang Stroebe• ISBN 9780367346393
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This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...
All lecture notes from ROM
- Class notes
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
Preview 4 out of 49 pages
All lecture notes from ROM