Rijksuniversiteit Groningen (RUG) • Marketing

All the relevant articles and lectures for the exam. All summarized per week and broadly discussed. So, also includes summaries of all the articles. Also print screens from the slides/lectures in it.

This document contains comprehensive summaries of all mandatory articles for the Consumer Psychology (EBM074A05) course. All articles covered in the seminars are described in detail in this summary! This structured summary offers a great basis for successful exam preparation!

De samenvatting voor het vak Behavioural Decision Making aan de Rijksuniversiteit Groningen. Alle lessen en de stof die opgegeven is naast de lessen is hier in samengevat. Hiermee heb ik zelf een ruime voldoende weten te halen.

A summary of all slides + notes and explanations Comments of the lecturer included

The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc

Clear table which includes all lectures and notes made during lectures. Also easy to use during open book exam.

Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.

This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.

This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.

Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...