Tilburg University (UVT) • Marketing Management or Marketing Analytics
Latest uploads for Marketing Management or Marketing Analytics at Tilburg University (UVT). Looking for Marketing Management or Marketing Analytics notes at Tilburg University (UVT)? We have lots of notes, study guides and study notes available for Marketing Management or Marketing Analytics at Tilburg University (UVT).
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Courses Marketing Management or Marketing Analytics at Tilburg University (UVT)
Notes available for the following courses of Marketing Management or Marketing Analytics at Tilburg University (UVT)
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Brand management 328032-M-6 10
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Business research techniques 1
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Conjoint Analysis- 328053-M-6 1
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Empirical Methods in Finance 323063-M-6 1
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Experimental Research 300438M6 2
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Introduction To Research In Marketing 328050-M-6 6
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Market Assessment 328043-M-6 1
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Marketing Channel Management 328244-M-6 5
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Marketing Communication 328248-M-6 5
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Pricing and Monetization Strategies 350933-M-6 4
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Pricing and Revenue Analytics 328063-M-6 1
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Strategic Marketing Management 328251-M-6 3
Latest notes & summaries Tilburg University (UVT) • Marketing Management or Marketing Analytics
Complete Summary Lecture + elaborate notes for Pricing and Monetization Strategies - 2022
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- • 75 pages's •
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Tilburg University•Pricing And Monetization Strategies
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Complete Summary Lecture + elaborate notes for Pricing and Monetization Strategies - 2022
Lectures of IRM with a lot of notes!
- Class notes
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Tilburg University•Introduction To Research In Marketing
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Lectures of IRM with a lot of notes!
Complete Summary of the Statistical Videos of Experimental Research. Complete with added notes and information. Also useful for writing of master thesis when analyzing data.
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- Summary
- • 24 pages's •
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Tilburg University•Experimental Research
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COMPLETE Summary Experimental Research - slides(+notes & papers) & statistical videos• Bysmcdebie
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Complete Summary of the Statistical Videos of Experimental Research. Complete with added notes and information. Also useful for writing of master thesis when analyzing data.
BRT is often underestimated and as a result, a lot of people have to leave the pre-master's because of it. I called it resit file because this file helped people for the resit. Study this file so YOU won't have to do a resit. PS please do NOT underestimate this course! it is as difficult as maths and statistics
- Summary
- • 35 pages's •
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Tilburg University•business research techniques
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BRT is often underestimated and as a result, a lot of people have to leave the pre-master's because of it. I called it resit file because this file helped people for the resit. Study this file so YOU won't have to do a resit. PS please do NOT underestimate this course! it is as difficult as maths and statistics
Summary for the course MarCom by Bosmans, part of the MSc Marketing Management/Analytics at Tilburg University. Note that this summary doesn't include the book chapters
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- • 33 pages's •
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Tilburg University•Marketing Communication
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Summary for the course MarCom by Bosmans, part of the MSc Marketing Management/Analytics at Tilburg University. Note that this summary doesn't include the book chapters
Extensive summary of the mandatory papers for Marketing Channel Management. Included are the following papers: 1. Retailer power in the grocery industry 2. Do you really want to be an ebay? 3. How to win in an omnichannel world 4. The power of trust in manufacturer-retailer relationships 5. The dark side of close relationships 6. Manufacturer and retailer strategies to impact store brand share: global integration, local adaption, and worldwide learning 7. Sales promotion 8. Changing th...
- Summary
- • 49 pages's •
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Tilburg University•Marketing Channel Management
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Extensive summary of the mandatory papers for Marketing Channel Management. Included are the following papers: 1. Retailer power in the grocery industry 2. Do you really want to be an ebay? 3. How to win in an omnichannel world 4. The power of trust in manufacturer-retailer relationships 5. The dark side of close relationships 6. Manufacturer and retailer strategies to impact store brand share: global integration, local adaption, and worldwide learning 7. Sales promotion 8. Changing th...
An extensive summary of the lecturer/webclips and tutorials of Marketing Channel Management.
- Summary
- • 54 pages's •
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Tilburg University•Marketing Channel Management
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An extensive summary of the lecturer/webclips and tutorials of Marketing Channel Management.
Extensive summary of the mandatory papers for Brand Management 2021. Included are the following papers: 1. Conceptualizing, measuring, and managing customer-based brand equity 2. Consumer research insights on brands and branding: a jcr curation 3. Working consumers: co-creation of brand identity, consumer identity and brand community identity 4. The importance of brand heritage as a key performance driver in marketing management 5. The interplay of innovation, brand, and marketing mix var...
- Summary
- • 113 pages's •
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Tilburg University•Brand Management
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Extensive summary of the mandatory papers for Brand Management 2021. Included are the following papers: 1. Conceptualizing, measuring, and managing customer-based brand equity 2. Consumer research insights on brands and branding: a jcr curation 3. Working consumers: co-creation of brand identity, consumer identity and brand community identity 4. The importance of brand heritage as a key performance driver in marketing management 5. The interplay of innovation, brand, and marketing mix var...
Extensive summary of the Brand Management lectures given by prof. dr. Henk Roest, including the exam preparation lecture.
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- • 69 pages's •
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Tilburg University•Brand Management
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Extensive summary of the Brand Management lectures given by prof. dr. Henk Roest, including the exam preparation lecture.
A clear summary of all 12 papers for the course Brand Management for the MScs Marketing Management/Analytics at Tilburg University. If you have questions, don't hesitate to ask me!
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- Summary
- • 34 pages's •
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Tilburg University•Brand Management
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Papers and Lectures Brand Management• ByUvTstudent98
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A clear summary of all 12 papers for the course Brand Management for the MScs Marketing Management/Analytics at Tilburg University. If you have questions, don't hesitate to ask me!