Tilburg University (UVT) • Marketing Management or Marketing Analytics

Summary of all 11 lectures

TIU Strategic Marketing Management ALL lectures summary for marketing management / analytics master

Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master

Summary of ALL lectures for Introduction to Research in Marketing - Marketing Management / Analytics master 2021

Summary of all required readings from digital course pack from the course Pricing and Monetization Strategies 2021. Includes 7 readings: note on marketing strategy, principles of pricing, note on behavioral pricing, more isn't always better, product line pricing, the new york times paywall, keurig at home: managing a new product launch

This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...

Complete summary of all lectures & slides from module 1 - 11. For Master students in Marketing Management & Marketing Analytics at Tilburg University - Conjoint Analysis - -M-6

Extensive summary of all 12 articles Brand Management (-M-6) Marketing analytics and marketing management (2019/2020). Tilburg university. (Samenvatting artikelen brand management).