Universiteit van Amsterdam (UVA) • MSC Business Administration - Marketing Track
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Courses MSC Business Administration - Marketing Track at Universiteit van Amsterdam (UVA)
Notes available for the following courses of MSC Business Administration - Marketing Track at Universiteit van Amsterdam (UVA)
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Consumer Behaviour 6314M0159Y 1
Latest notes & summaries Universiteit van Amsterdam (UVA) • MSC Business Administration - Marketing Track
A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN - AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...
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- • 31 pages's •
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Universiteit van Amsterdam•Consumer Behaviour
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Marketing track - Consumer Behaviour &. Digital Marketing• Byingestufkens
Preview 4 out of 31 pages
A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL “GIVES YOU WINGS” FOR BETTER OR WORSE: A DOUBLE‐EDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS ON PERCEPTIONS OF THE FIRM - HAGTVEDT SURPRISE, SURPRISE. AMBIENT MEDIA AS PROMOTION TOOL FOR RETAILERS – HUTTER & HOFFMANN - AUTOMATIC EFFECTS OF BRAND EXPOSURE ON MOTIVATED BEHAVIOR: HOW APPLE MAKES YOU “THINK DIFFERENT” – FITZSIMO...