Vrije Universiteit Amsterdam (VU) • Msc. Marketing
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Courses Msc. Marketing at Vrije Universiteit Amsterdam (VU)
Notes available for the following courses of Msc. Marketing at Vrije Universiteit Amsterdam (VU)
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Advertising E_MKT_ADV 1
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Advertising & Media Channels E_MKT_AMC 2
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Advertising and Media Channels E_MKT_AMC 1
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Behavior Change Management E_MKT_BCM 1
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Brand Management E_MKT_BMAN 6
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Consumer Behavior E_EBE3_CBEH 4
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Consumer Marketing E_MKT_CMA 19
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Consumer Marketing Analytics E_MKT_CMA 3
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Costumer marketing analytics 1
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Customer and Marketing Analytics E_MKT_CMA 11
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Customer Experience 1
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Customer Experience Management E_MKT_CEM 2
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Digital Marketing & Metrics E_EBE3_DMM 1
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Digital Marketing & Technology E_MKT_DMT 1
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Digital Marketing and Technology 2
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E_MKT_CEM E_MKT_CEM 1
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E_MKT_MSTRAT E_MKT_MSTRAT 1
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E_PM_QUANRM E_PM_QUANRM 1
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Experimental Research E_MKT_ER 5
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Marketing analytics 1
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Marketing Strategy E_MKT_MSTRAT 10
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Marketing Strategy (E_MKT_MSTRAT) E_MKT_MSTRAT 1
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Retail Management and E-commerce E_MKT_RMEC 1
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Survey Research Methods E_MKT_SRM 2
Popular books Vrije Universiteit Amsterdam (VU) • Msc. Marketing
Mark R. Leary • ISBN 9780205197217
Latest notes & summaries Vrije Universiteit Amsterdam (VU) • Msc. Marketing
This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
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Vrije Universiteit Amsterdam•Digital Marketing
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Obligated articles for the course Digital Marketing• ByRickdelaat
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This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
This is a summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment" of Akter, Wamba, Gunasekaran, Dubey and Childe (2016)
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Vrije Universiteit Amsterdam•Digital Marketing
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Obligated articles for the course Digital Marketing• ByRickdelaat
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This is a summary of the article "How to improve firm performance using big data analytics capability and business strategy alignment" of Akter, Wamba, Gunasekaran, Dubey and Childe (2016)
This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
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Vrije Universiteit Amsterdam•Digital Marketing
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Obligated articles for the course Digital Marketing• ByRickdelaat
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This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
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Vrije Universiteit Amsterdam•Digital Marketing
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Obligated articles for the course Digital Marketing• ByRickdelaat
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This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
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Vrije Universiteit Amsterdam•Digital Marketing
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Obligated articles for the course Digital Marketing• ByRickdelaat
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This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
This is a summary of the article "A Framework for Ethical Reasoning"
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Vrije Universiteit Amsterdam•Marketing strategy
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Obligatory articles Marketing Strategy• ByRickdelaat
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This is a summary of the article "A Framework for Ethical Reasoning"
This is a summary of the article "A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation"
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Vrije Universiteit Amsterdam•Marketing strategy
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Obligatory articles Marketing Strategy• ByRickdelaat
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This is a summary of the article "A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation"
This is a summary of the article "Assessing Performance Outcomes in Marketing"
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Vrije Universiteit Amsterdam•Marketing strategy
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Obligatory articles Marketing Strategy• ByRickdelaat
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This is a summary of the article "Assessing Performance Outcomes in Marketing"
This is a summary of the article "Corporate Board Interlocks and New Product Introductions"
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Vrije Universiteit Amsterdam•Marketing strategy
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Obligatory articles Marketing Strategy• ByRickdelaat
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This is a summary of the article "Corporate Board Interlocks and New Product Introductions"
This is a summary of the article "Cost-effective Service Excellence"
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Vrije Universiteit Amsterdam•Marketing strategy
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Obligatory articles Marketing Strategy• ByRickdelaat
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This is a summary of the article "Cost-effective Service Excellence"