Vrije Universiteit Amsterdam (VU) • Msc. Marketing

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Courses Msc. Marketing at Vrije Universiteit Amsterdam (VU)

Notes available for the following courses of Msc. Marketing at Vrije Universiteit Amsterdam (VU)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Advertising E_MKT_ADV 1
Advertising & Media Channels E_MKT_AMC 2
Advertising and Media Channels E_MKT_AMC 1

Behavior Change Management E_MKT_BCM 1
Brand Management E_MKT_BMAN 6

Consumer Behavior E_EBE3_CBEH 4
Consumer Marketing E_MKT_CMA 19
Consumer Marketing Analytics E_MKT_CMA 3
Costumer marketing analytics 1
Customer and Marketing Analytics E_MKT_CMA 11
Customer Experience 1
Customer Experience Management E_MKT_CEM 2

Digital Marketing & Metrics E_EBE3_DMM 1
Digital Marketing & Technology E_MKT_DMT 1
Digital Marketing and Technology 2

E_MKT_CEM E_MKT_CEM 1
E_MKT_MSTRAT E_MKT_MSTRAT 1
E_PM_QUANRM E_PM_QUANRM 1
Experimental Research E_MKT_ER 5

Marketing analytics 1
Marketing Strategy E_MKT_MSTRAT 10
Marketing Strategy (E_MKT_MSTRAT) E_MKT_MSTRAT 1

Retail Management and E-commerce E_MKT_RMEC 1

Survey Research Methods E_MKT_SRM 2

Popular books Vrije Universiteit Amsterdam (VU) &bullet; Msc. Marketing

Introduction to Behavioral Research Methods

Mark R. Leary • ISBN 9780205197217

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Entry Timing: Enduring Lessons and Future Directions (Zachary, Gianiodis, Payne, Markman)

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Marketing strategy
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New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky)

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Marketing strategy
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Organizing for Marketing Excellence (Moorman, Day)

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Marketing strategy
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Research in Marketing Strategy (Morgan, Whitler, Feng, Chari)

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Marketing strategy
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Rethinking Marketing (Rust, Moorman, Bhalla)

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Marketing strategy
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The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase)

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Marketing strategy
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Building, Measuring, and Profiting from Customer Loyalty (Watson, Beck, Henderson, Palmatier)

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Consumer Marketing
Obligatory articles Consumer Marketing
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Buying Time Promotes Happiness (Whillans, Dunn, Smeets, Bekkers, Norton)

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Consumer Marketing
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Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives (Ma, Yang, Mourali)

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Consumer Marketing
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Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers (Palmeira, Srivastava)

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Consumer Marketing
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Vrije Universiteit Amsterdam (VU) • Msc. Marketing

Courses Msc. Marketing at Vrije Universiteit Amsterdam (VU)

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