Vrije Universiteit Amsterdam (VU) • Msc. Marketing

This is a summary of the article "Great expectations?! Assortment size, expectations, and satisfaction"

This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"

This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"

This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"

This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"

This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"

This is a summary of the article "The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor"

This is a summary of the article "Thin Slice Impressions"

This is a summary of the article "Zero as a Special Price"

Digital Marketing and Metrics - Alle begrippen in één overzichtelijk schema. Maakt alles in één keer veel duidelijker!