CCEA • Business studies

A look at what is quality, how quality is measured and the various standards including: EFQM, ISO 9000 and benchmarking.

A look at an example of a SWOT analysis by using McDonalds.

A look at the 7P's of the marketing mix, including types of pricing, promotion and marketing.

A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.

A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,

A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.

A look at the methods of distribution e.g. air, rail, with analysis of each method via advantages and disadvantages.

A look at random sampling, quota sampling, cluster sampling and stratified sampling.

A look at the advantages and disadvantages of primary and secondary research.

A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.