PEARSON (PEARSON) • Travel and Tourism

P6 Prepare an item of promotional material as part of a planned promotional campaign for a target market

Including every p to m in Unit 7

Describe the types and providers of specialist tourism Explain the market factors that have led to developments in specialist tourism Analyse how specialist tourism provision meets the demands of a changing market Select suitable specialist tourism holidays to meet specific customer profiles

Explain the tour operations environment and the challenges it faces Describe the products and service provided by different categories of tour operator for different target markets Plan and cost a package holiday for inclusion in a tour operator’s programme

1. Be able to locate major long-haul destinations of the world 2. Understand the nature of long-haul travel and the factors which affect customer choice. 3. Understand the features which make long-haul destinations appealing to different customer types. 4. Be able to plan a long-haul tour

1. Be able to locate gateways and leisure destinations within the European travel market 2. Know types of holidays available in Europe to meet differing visitor motivations 3. Know factors and features determining the appeal of leisure destinations in the European travel market for UK visitors 4. Understand how factors affect the development and decline of the European travel market.

1. Understand the factors influencing marketing in travel and tourism 2. Know the marketing mix (the 4 Ps) of a travel and tourism organisation 3. Be able to conduct a market research activity for a travel and tourism organisation 4. Be able to organise a promotional campaign for a travel and tourism organisation.

1. Know the different types of organisations operating in the travel and tourism business environment 2. Know the characteristics of different types of travel and tourism organisations 3. Understand how travel and tourism organisations gain competitive advantage to achieve business aims 4. Be able to produce a business case for a travel and tourism enterprise within financial constraints.

how customer service provision meets specific customer needs in travel and tourism organisations, Explain the importance of providing excellent customer service in travel and tourism organisations.

P2 UNIT 4 DESTINATION LEVEL