The University of Salford (USAL)

Objectives and feasibility Macro and strategic environments Event concept What is event planning? Event models

3 types of marketing events; Internal marketing, external marketing, Interactive marketing.

Define sponsors and sponsorships Understand the relationship btwn sponsor and event Identify the roles and responsibilities of sponsors Understand the purpose of PR in events Explain the purpose of a creative brief for their event, deliverable to a creative consultancy.

Understand the definitions of risk from various viewpoints Explain the impact of risk at events examine The perception of risk amongst customers and their tolerances Understand culps 5 point risk framework DISCUSS The importance of creating a risk analysis and a risk matrix identify the differences between mitigation, acceptance, transference and avoidance of risk. Examine case studies from real incidents AND IDENTIFY HOW THE RISKS COULD HAVE BEEN MANAGED.

WHAT IS EVENT DESIGN? WHY DESIGN? PURPOSE?

Identify the difference between virtual and hybrid event types. Understand the types of programs commonly found Examine the benefits and drawbacks of both Explore the differences within marketing, Operations and the experience between live and online events

Identify the key elements of operations from the EMBOK model Understand each element on its own merits , demands and requirements Explain why operations is critical to running cultural events Evaluate the scope and scale of operations among a variety of events. Understand why planning is critical to event operations and the delivery of cultural events. Introduce Sustainability in an event setting, and explore examples from industry

Theory - roles in the events industry Understand what and who make up the Event Workforce Underline the importance of the event manager role Examine factors which influence organisation and the team Event volunteering and motivations

Outcomes: Understand why finance is critical to event lifecyles. Explain why forecasting budgets and costs is a critical management operation. Explore various methods of earning revenue which contribute to event finance. Understand the Ticketing industry and its relationship with events. Identify ticketing strategies which maintain cashflow. Explain the ticket onsales process and how allocations work. Awareness of the dangers of financial risk and how to avoid them.

Lecture notes covering the term from September to January