The University of West London

This essay will evaluate the value of standardisation and adaptation for international hospitality organisations. The essay will first consider the importance of the micro and macro environment and its influence on global service industries’ products and services. Secondly, it will evaluate the culture and consumer behaviour and its impact on the global marketing plan. To conclude it will analyse how the marketing mix can adapt to globalised service business’s products and services through t...

The Essay examines chocolate's sustainability issues

This report has analysed the Human Resources Management key skills, important to solve issues that can occur within the workforce in the hospitality industry. It has explained the right recruitment process for Hilton Hotel along with training that can enhance employees’ skills such as role-playing, interactive activities, and simulated real-life case studies and has tackled which topics they should relate (i.e. safety training, customer care, product and service-specific training, and service ...

This report will explore the British Butlin’s Hotel company. It will evaluate how the company is succeeding in England, and it will propose and assess an expansion project of Butlin’s in China. It will consider the theoretical concept of marketing, such as Ansoff of Matrix and BERI analysis, to justify its expansion abroad. A global strategy plan evaluating the 7 Ps of marketing will also be proposed to enhance its sustainable advantage. Furthermore, it will consider any challenges that this...

This report analyses the financial situation of Harry Resort.

The Essay tackles how important is for Revenue Managers within the hospitality industry to correctly price the rooms accordingly to guest needs and market behaviour.

This essay will first briefly explain disruptive technologies. It will then critically analyse the main opportunities and limitations of Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR) within hotels. Furthermore, each technology's possible impact on service level provision will be evaluated.

The accounting equation captures the relationship between the three components of a balance sheet: assets, liabilities, and equity. All else being equal, a company's equity will increase when its assets increase, and vice-versa.

Financial accounting is a branch of accounting concerned with the summary, analysis and reporting of financial transactions related to a business. This involves the preparation of financial statements available for public use

Business accounting is the systematic recording, analysing, interpreting and presenting of financial information. Accounting may be done by one person in a small business, or by different teams in large organisations. Accounting is the way a business keeps track of its operations.