undefined • Level 3 BTEC Business Extended Diploma

P3 relates to marketing research, how and why it is conducted by organisations and how it used to understand its customers, competitors and market environment. This research might apply to an overseas market where a UK firm has a limited foothold. Learners could highlight tastes and preferences which may be less than fully understood, as highlighted in the research carried out into European chocolate-eating habits by the Rowntree chocolate company prior to its takeover by the Nestlé Corporation

For P1, learners should describe the concept and principles covered in learning outcome 1. In P2, the learners should describe how the concept of the principles of marketing and the marketing mix are applied to the marketing of two products in two organisations. Learners should include an awareness of the limitations and constraints on marketing within the context of their chosen organisations. These might apply to promotion or to ways in which research activity is seen to overreach certain boun...

For P5, learners should describe the implications for a selected business of European and global factors. Again, these will very between types of business and over time. However, some developments are long term. European requirements will continue to be incorporated in to UK legal and regulatory frameworks. Global warming will involve a continuing series of initiatives to reduce carbon emissions.

For P4, learners must examine fiscal and monetary policies in relation to a chosen business. This will involve analysing the possible impact of changes in the tax regime, as well as interest rate changes, on a selected business’s operations. The range of possibilities is extensive and will vary over time so care will be needed in identifying what is relevant at any one time.

For P3, learners should consider the impact of changes to government spending on a selected business at a local, national or European level. If government spending is declining, demand for a business’s products or services will fall. This will have predictable consequences on the revenues, profits and employment for both the individual business and the economy as a whole. Learners can also analyse the likely impact on a selected business organisation of a significant change in the level of pub...

For P2, learners need to consider the wide range of government policies that impinge on business and select those that have a significant effect on the selected business. The impact of policies will vary between businesses depending on their size, location and type of activity. It makes sense to use the same organisation as used for P1.

For P1, learners should explain the likely effect of variations in the economic environment on a selected business, by examining the business cycle and indicators that describe it, such as inflation, employment, growth and international trade. Learners should choose an appropriate business in order to examine the impact of any changes. A local example or a major national example will help ensure sufficient information is available.

Produce a proposal containing the essential information for the start -up of a business.

For P4, learners should describe the procedures designed to identify, monitor and prevent health and safety hazards in a selected workplace. This leads on to P5 where learners will explain the procedures for carrying out a risk assessment in a selected workplace situation.M2 requires analysing the roles and responsibilities of key personnel in a selected workplace

For P3, learners should outline the roles and responsibilities of the key personnel in a selected workplace for health and safety, for example the facilities manager, site manager, human resources director or head of department. Learners should include the obligations and responsibilities of individuals at work. Attention should focus not only on job descriptions which include health and safety related issues, but also on ways in which attention to health and safety may be regularly verified.M2 ...